Will j pr3

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  • What was the rationale?
  • Will j pr3

    1. 1. Handmark Handmark publishes blackberrysoftware, android software, windows mobile software, java games, and applications. They are known to be one of the leading publishers.
    2. 2. Agenda• About Me• Overview (Objective, target audience, message, rationale)• Competitor research• Deliverables• Checklist• Responses & Suggestions Will Janz 12/2/2011 2
    3. 3. About Me• Name: Will Janz.• Roll: Team leader and backup designer.• Worked along side Adam M, Jacob C who are in the tech. department, and MaKenzi S., another designer.• Fun-fact: Part of an unexpected fan-base for the show My Little Pony; Friendship is Magic. Will Janz 12/2/2011 3
    4. 4. Overview• Objective  Increase market share• Target audience  People who work internationally, however the app will function well enough for anyone who can use an Android tablet.• Message  Get this app, and learn how to write Mandarin in a professionally fun way.• Rationale  Rationale Will Janz 12/2/2011 4
    5. 5. Competitor ResearchLearn to write Mandarin ChinesePhonetic Symbols (Bopomofo) foriPhone & iPod Touch• Pros  You can write Mandarin characters.  Characters are nicely organized.• Cons  The interface is an eyesore.  It doesn’t appear to be able to grade how well a character is written. Will Janz 12/2/2011 5
    6. 6. Competitor Research50 Chinese Words - Learnto Write Audio (FREE)• Pros  Detailed characters.  Decent interface.• Cons  It only shows how to write, the user can not trace in the app.  Confusing functions. Will Janz 12/2/2011 6
    7. 7. Deliverables• Initially, there was only a concept; an application that assists in the learning of writing Mandarin Chinese. Will Janz 12/2/2011 7
    8. 8. Deliverables – UI SketchDrawingscreen Will Janz 12/2/2011 8
    9. 9. Deliverables – UI Wire-frameDrawingscreen Will Janz 12/2/2011 9
    10. 10. Deliverables – MockupsMain menu Will Janz 12/2/2011 10
    11. 11. Deliverables – MockupDrawing screen Will Janz 12/2/2011 11
    12. 12. Comparison Better styled; more visually appealingAndroid tablet allows more than enough space Will Janz 12/2/2011 12
    13. 13. Checklist• Competitor Research (Sept. 22) – Will, complete• Project requirements (Sept. 23) – Team, complete• Basic mock ups (Sept. 25) – MaKenzi, complete• Detailed mock ups (Sept. 30) – MaKenzi, complete• Finalizing wire-framing (Oct. 13) – Will, complete• Finish wire-framing with full detail (Oct. 20) – Will, complete• Begin app coding (Oct. 30) – Tech, completed• One working function (Dec. 8) – Tech, in progress• Final mockup (Dec. 21) – Design, in progress Will Janz 12/2/2011 13
    14. 14. RESPONSES/SUGGESTIONS Will Janz 12/2/2011 14
    15. 15. Thank you!

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