Seventy-one percent of marketers cite “content creation and marketing” as the number one most effective tactic used to achieve their inbound marketing objectives.* And according to 60% of marketers, it is also the most difficult to execute. Understanding how prospects progress through the buyer’s journey is vital to aligning your content development efforts to what resonates with a potential lead.
So what types of content do prospects look for when making a B2B buying decision?
Download this free infographic (made available by the team at Marketing Advocate) to learn what content assets you should make available at each stage of the buyer’s journey.