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Publisher as Strategic Partner for Societies October 2019

Wiley
Wiley

The document discusses how societies and publishers can form strategic partnerships for publishing journals. It notes that typical publishing contracts last 5 years and involve planning, RFPs, and transitions between contracts. When selecting a publishing partner, societies should consider the partner's platform capabilities and presence, author services, marketing support, business models, open research infrastructure, and ability to support the society's goals for growth and revenue diversification. The document provides examples of partnership milestones like data and archive transfers and outlines information publishers need from societies like revenue projections and strategic goals.

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Publisher as Strategic Partner| ALPSP October 2019
Publisher as Strategic Partner
How societies and publishers can collaborate for the long term
Erin Osborne-Martin
Senior Society Partnership Manager
Publisher as Strategic Partner| ALPSP October 2019 2
Why a strategic partnership?
Publisher as Strategic Partner| ALPSP October 2019 3
Typical 5-year contract lifecycle
Contract
starts
Year 2 Year 3 Year 4 Year 5
New
contract
Planning
Planning RFP Transition
Publisher as Strategic Partner| ALPSP October 2019 4
What to look for in a
publishing partner
Publisher as Strategic Partner| ALPSP October 2019 5
Platform presence
& capabilities
• Discoverability
• Journal & society branding
• Marketing opportunities
What to look for in a publishing partner
Publisher as Strategic Partner| ALPSP October 2019 6
Services your authors
want
• Submissions system & support
• Open Access administration
• Foreign language editing services
What to look for in a publishing partner

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Publisher as Strategic Partner for Societies October 2019

  • 1. Publisher as Strategic Partner| ALPSP October 2019 Publisher as Strategic Partner How societies and publishers can collaborate for the long term Erin Osborne-Martin Senior Society Partnership Manager
  • 2. Publisher as Strategic Partner| ALPSP October 2019 2 Why a strategic partnership?
  • 3. Publisher as Strategic Partner| ALPSP October 2019 3 Typical 5-year contract lifecycle Contract starts Year 2 Year 3 Year 4 Year 5 New contract Planning Planning RFP Transition
  • 4. Publisher as Strategic Partner| ALPSP October 2019 4 What to look for in a publishing partner
  • 5. Publisher as Strategic Partner| ALPSP October 2019 5 Platform presence & capabilities • Discoverability • Journal & society branding • Marketing opportunities What to look for in a publishing partner
  • 6. Publisher as Strategic Partner| ALPSP October 2019 6 Services your authors want • Submissions system & support • Open Access administration • Foreign language editing services What to look for in a publishing partner
  • 7. Publisher as Strategic Partner| ALPSP October 2019 7 Marketing that drives shared goals What to look for in a publishing partner • Cross-posting on social medial • Co-marketing at events • Marketing to drive submissions
  • 8. Publisher as Strategic Partner| ALPSP October 2019 8 Sustainable, flexible business models What to look for in a publishing partner • Strong international sales teams • Open Access expertise • Transitional deals • Plan S
  • 9. Publisher as Strategic Partner| ALPSP October 2019 9 Open Research infrastructure & capabilities What to look for in a publishing partner • Infrastructure to support the initiatives your authors want • Preprints • Data sharing and data policies • Registered reports • Transparent peer review
  • 10. Publisher as Strategic Partner| ALPSP October 2019 10 A holistic strategy for the future What to look for in a publishing partner • Opportunities for growth • Revenue diversification
  • 11. Publisher as Strategic Partner| ALPSP October 2019 11 What to look for in a publishing partner What goals do you have for your journal(s)? What information do you need to inform those goals? How frequently/when do you need it? Data-driven reporting
  • 12. Publisher as Strategic Partner| ALPSP October 2019 12 A smooth transition Transition Timeline May 2019 Subscription data and archives transferred and metadata created September 2019 Publisher produces sample articles, confirms style guide December 2019 Homepage live, including archive content November 2019 Publisher begins accepting new content for production August 2019 Strategy and transition meeting (full day) January 2020 First new content publishes October 2019 Agree 2020 marketing plan What to look for in a publishing partner
  • 13. Publisher as Strategic Partner| ALPSP October 2019 13 What publishers need from you • Journal revenue (3-5 years) • Submissions & article output (3-5 years) • Downloads (3-5 years) • A clear summary of your strategic goals for the journal(s)
  • 14. Publisher as Strategic Partner| ALPSP October 2019 14 Thank you. Erin Osborne-Martin eosbornema@wiley.com

Editor's Notes

  1. It can be tempting to see a contract with a publisher as a straightforward vendor relationship, where the publisher simply handles the production of the journal and nothing more. However, the choice of publisher can have a material impact on the value of the journal – and therefore, on how attractive the journal is at the end of the next contract cycle, when it’s time to go out ot tender again.
  2. Discoverability is key to the visibility of your journal. SEO Taxonomies Journal & society branding Journal page should reflect the journal & society Marketing opportunities - Banner ads
  3. Discoverability is key to the visibility of your journal. SEO Taxonomies
  4. Marketing works best when it’s organic and genuine - cross
  5. Discoverability is key to the visibility of your journal. SEO Taxonomies
  6. Discoverability is key to the visibility of your journal. SEO Taxonomies
  7. Discoverability is key to the visibility of your journal. SEO Taxonomies
  8. Discoverability is key to the visibility of your journal. SEO Taxonomies