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Publisher as Strategic Partner for Societies October 2019

Publisher as Strategic Partner for Societies October 2019

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Scholarly Societies often rely on their journal income to fund their mission-driven activities, so choosing the right publishing partner is essential for long-term sustainability. These slides give guidance on how to make that crucial decision

In many ways, the RFP process for choosing a publisher to partner with is similar to choosing any other vendor. But when looking for a publisher, it’s helpful to remember that publishers can be more than just a supplier of publishing services – they also offer an advisory role and can act as collaborative, strategic partners in developing your journal(s). We’ll cover how to use the RFP process to ensure that you’re getting the most out of a potential publisher’s expertise and setting the ground work for a successful partnership that delivers on your publishing goals

Scholarly Societies often rely on their journal income to fund their mission-driven activities, so choosing the right publishing partner is essential for long-term sustainability. These slides give guidance on how to make that crucial decision

In many ways, the RFP process for choosing a publisher to partner with is similar to choosing any other vendor. But when looking for a publisher, it’s helpful to remember that publishers can be more than just a supplier of publishing services – they also offer an advisory role and can act as collaborative, strategic partners in developing your journal(s). We’ll cover how to use the RFP process to ensure that you’re getting the most out of a potential publisher’s expertise and setting the ground work for a successful partnership that delivers on your publishing goals

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Publisher as Strategic Partner for Societies October 2019

  1. 1. Publisher as Strategic Partner| ALPSP October 2019 Publisher as Strategic Partner How societies and publishers can collaborate for the long term Erin Osborne-Martin Senior Society Partnership Manager
  2. 2. Publisher as Strategic Partner| ALPSP October 2019 2 Why a strategic partnership?
  3. 3. Publisher as Strategic Partner| ALPSP October 2019 3 Typical 5-year contract lifecycle Contract starts Year 2 Year 3 Year 4 Year 5 New contract Planning Planning RFP Transition
  4. 4. Publisher as Strategic Partner| ALPSP October 2019 4 What to look for in a publishing partner
  5. 5. Publisher as Strategic Partner| ALPSP October 2019 5 Platform presence & capabilities • Discoverability • Journal & society branding • Marketing opportunities What to look for in a publishing partner
  6. 6. Publisher as Strategic Partner| ALPSP October 2019 6 Services your authors want • Submissions system & support • Open Access administration • Foreign language editing services What to look for in a publishing partner
  7. 7. Publisher as Strategic Partner| ALPSP October 2019 7 Marketing that drives shared goals What to look for in a publishing partner • Cross-posting on social medial • Co-marketing at events • Marketing to drive submissions
  8. 8. Publisher as Strategic Partner| ALPSP October 2019 8 Sustainable, flexible business models What to look for in a publishing partner • Strong international sales teams • Open Access expertise • Transitional deals • Plan S
  9. 9. Publisher as Strategic Partner| ALPSP October 2019 9 Open Research infrastructure & capabilities What to look for in a publishing partner • Infrastructure to support the initiatives your authors want • Preprints • Data sharing and data policies • Registered reports • Transparent peer review
  10. 10. Publisher as Strategic Partner| ALPSP October 2019 10 A holistic strategy for the future What to look for in a publishing partner • Opportunities for growth • Revenue diversification
  11. 11. Publisher as Strategic Partner| ALPSP October 2019 11 What to look for in a publishing partner What goals do you have for your journal(s)? What information do you need to inform those goals? How frequently/when do you need it? Data-driven reporting
  12. 12. Publisher as Strategic Partner| ALPSP October 2019 12 A smooth transition Transition Timeline May 2019 Subscription data and archives transferred and metadata created September 2019 Publisher produces sample articles, confirms style guide December 2019 Homepage live, including archive content November 2019 Publisher begins accepting new content for production August 2019 Strategy and transition meeting (full day) January 2020 First new content publishes October 2019 Agree 2020 marketing plan What to look for in a publishing partner
  13. 13. Publisher as Strategic Partner| ALPSP October 2019 13 What publishers need from you • Journal revenue (3-5 years) • Submissions & article output (3-5 years) • Downloads (3-5 years) • A clear summary of your strategic goals for the journal(s)
  14. 14. Publisher as Strategic Partner| ALPSP October 2019 14 Thank you. Erin Osborne-Martin eosbornema@wiley.com

Editor's Notes

  • It can be tempting to see a contract with a publisher as a straightforward vendor relationship, where the publisher simply handles the production of the journal and nothing more.

    However, the choice of publisher can have a material impact on the value of the journal – and therefore, on how attractive the journal is at the end of the next contract cycle, when it’s time to go out ot tender again.
  • Discoverability is key to the visibility of your journal.
    SEO
    Taxonomies

    Journal & society branding
    Journal page should reflect the journal & society

    Marketing opportunities
    - Banner ads
  • Discoverability is key to the visibility of your journal.
    SEO
    Taxonomies
  • Marketing works best when it’s organic and genuine
    - cross
  • Discoverability is key to the visibility of your journal.
    SEO
    Taxonomies
  • Discoverability is key to the visibility of your journal.
    SEO
    Taxonomies
  • Discoverability is key to the visibility of your journal.
    SEO
    Taxonomies
  • Discoverability is key to the visibility of your journal.
    SEO
    Taxonomies

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