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1. SET EXPECTATIONS LOW
Think of it like a Scratchcard lotto game. Even though
they believe they can afford to lose the mo...
2. DON’T GIVE ANY
INFLUENCE IN RETURN.
People are unsophisticated in this area. Don’t provide
insight into the business. D...
3. PREPARE YOURSELF
MENTALLY FOR DISAPPOINTING
A LOT OF PEOPLE.
Even if you have succeeded in setting expectations low
you...
Get practical advice for your startup, from the three guys
who risked everything to turn an idea into a global business.
L...
How to Ask Your Friends for Money & Stay Friends
How to Ask Your Friends for Money & Stay Friends
How to Ask Your Friends for Money & Stay Friends
How to Ask Your Friends for Money & Stay Friends
How to Ask Your Friends for Money & Stay Friends
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How to Ask Your Friends for Money & Stay Friends

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Practical advice on funding your startup from Zendesk founder & CEO Mikkel Svane.

From Startupland by Michael Svane. Learn more: http://bit.ly/WileyStartupland

Published in: Business
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How to Ask Your Friends for Money & Stay Friends

  1. 1. 1. SET EXPECTATIONS LOW Think of it like a Scratchcard lotto game. Even though they believe they can afford to lose the money when they invest, their financial situation may be very different 12 or 24 months out.
  2. 2. 2. DON’T GIVE ANY INFLUENCE IN RETURN. People are unsophisticated in this area. Don’t provide insight into the business. Don’t give them influence. If you succeed the last thing you want on your capitalization table is a bunch of unsophisticated investors with influence
  3. 3. 3. PREPARE YOURSELF MENTALLY FOR DISAPPOINTING A LOT OF PEOPLE. Even if you have succeeded in setting expectations low you will still disappoint people. And you may ruin a lot of relationships. Prepare yourself for that—and don’t do it if you cannot live with that.
  4. 4. Get practical advice for your startup, from the three guys who risked everything to turn an idea into a global business. LEARN MORE startupland.com #startupland LEARN MORE startupland.com #startupland

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