Basic Concept Of Idee

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Some brief introduction about my company in Viet Nam

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  • Hello! I congratulate you for your excellent presentation. It’s really interesting. I add your presentation as a favorite, I hope you visit my presentation, and also add me to your favorites. Thanks, greetings from Venezuela http://www.slideshare.net/jesusd411/microsoft-office-nuestro-estilo-de-vida-3202387 Add me to your Favorites click on the heart that says Favorite. Thanks
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  • @xiby: yap - maybe it's not very special in the world - but in Vietnam - with early market of digital marketing, we think it can make a big shift :D.

    @firelight1: the facts are all collected in slideshare - i got from other presentations - so let give the compliments for the slideshare users - like you, my friend :).

    Keep sharing :D.
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  • Thank you my friend for sharing some interesting facts from a consumers preference. My favorite means to promote a product is 'THE WORD OF MOUTH'. Thanks for sharing. varouj
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Basic Concept Of Idee

  1. 1. DIGITAL & VIRAL MARKETING CREATING BUZZ IVENT PROJECT
  2. 2. FACTS
  3. 3. ONLY 18% OF TV ADS GENERATE POSITIVE ROI
  4. 4. 84% OF B2B CAMPAIGNS RESULTED IN LOWER SALES
  5. 5. 100% INCREASE IN AD SPENDING JUST TO ADD 1% - 2% IN SALES
  6. 6. ONLY 14% TRUST ADS
  7. 7. 69 % INTERESTED IN AD BLOCKING TECHNOLOGIES
  8. 8. TRADITIONAL MARKETING & ADVERTISING NOT …
  9. 9. EXPERIENCE RULES
  10. 10. NOT ADS BUT PEOPLE WE TRUST
  11. 11. LAW OF FEW 10% INFLUENCE PURCHASING BEHAVIOR OF OTHER 90%
  12. 12. 91% LIKELY TO BUY ON RECOMMENDATION
  13. 13. SO LET …. Make the message RELEVANT Spread the info WIDELY K.I.S.S
  14. 14. Let customer EXPERIENCED WHAT’S HOT WHAT’S ATTRACTIVE
  15. 15. 3 KEY QUESTIONS: REASON TO BELIEVE REASON TO BUY REASON TO REMEMBER
  16. 16. CUSTOMER TRUST BUSINESS GROWTH
  17. 17. OUR SOLUTION: EVENT MINING TOOLS
  18. 18. WHICH MEANS: ONLINE EVENT APPLICATION MOBILE SOLUTION GAMING ADS VIRAL MARKETING DIGITAL MARKETING
  19. 19. WHY
  20. 20. CUSTOMER KNOW NETWORK A NETWORK B NODE TRUSTED CHANNEL BY SPREAD BUZZ
  21. 21. C2C CONVERSATION CUSTOMER TRUST
  22. 22. THROUGH INNOVATORS EARLY ADOPTERS CUSTOMER BUY
  23. 23. CORRELATION BETWEEN NETWORK HUBS AND EARLY ADOPTERS.
  24. 24. EACH CUSTOMER HAVE THEIR OWN NETWORK
  25. 25. Interests hobbies beliefs age gender social class ethnicity religion values politics geography education occupation EVENTS CONNECT THEM
  26. 26. AVERAGE PERSON HAS … 11 TO 12 INTIMATE CONTACTS 150 SOCIAL CONTACTS 500 TO 1,500 WEAK TIES
  27. 27. A NETWORK OF 100 PEOPLE = 4,950 POSSIBLE LINKS Six degrees of separation concept (a/k/a small world phenomenon) LINKS FUEL DIFFISUION A NETWORK OF 1,000 PEOPLE = 500,000 POSSIBLE LINKS
  28. 28. CUSTOMER REMEMBER CAUSE THEY ‘RE REMINDED
  29. 29. HOW
  30. 30. LEAPFROGGING TECHNIQUES <ul><li>Buzz marketing </li></ul><ul><ul><li>Special hook, event, promotion. Aqua Teen Hunger Force Boston Bomb Scare </li></ul></ul><ul><li>Viral marketing </li></ul><ul><ul><li>Branded material, websites, blogs, advergames, widgets, bligets, videos, utilities, collaboration tools etc. that sneezers spread. ParkRidge47, Vote Different </li></ul></ul><ul><li>Influencer marketing </li></ul><ul><ul><li>Identifying and finding the influencers </li></ul></ul>Source: Justin Kirby, & Paul Marsden (2006). Connected marketing . Oxford, UK: Butterworth-Heinemann. 198 YouTube Aqua Teen Buzz Oven Bree
  31. 31. WIDGET & BLIDGET
  32. 32. Social media describes the online technologies and practices that people use to share opinions, insights, experiences, perspectives and media itself. Social media can take many different forms, including text, images, audio, and video. These sites typically use technologies such as blogs , message boards , podcasts , wikis , and vlogs to allow users to interact. Source: Wikipedia WE CONNECTED TO SOCIAL MEDIA
  33. 33. GOT STICKED WE STICKED WITH BLOGS… 70 million blogs in just 4 years. 120K blogs being added each day. THROUGH EMBED CODE
  34. 34. STIMULATING DISCUSSION PROMO EVENT REDUCED PRICING FREEWARE GAME DEMO TRIAL BETA W E DO SEEDING IN 4RUMS THROUGH EMBED CODE
  35. 35. EMBED CODE ??? It is a code used to plug a document such as a picture, song or video into another document such as a forum, or a website
  36. 36. EASY TO USE EASY TO FIND EASY TO REMEMBER EASY TO INTERACTIVE EMBED CODE
  37. 37. EMBED CODE Personalize The website
  38. 38. Got mobile-ed
  39. 39. WHAT BENEFIT
  40. 40. WE ARE SUPPORTERS
  41. 41. WE ARE EVERWHERE!!!
  42. 42. WE HAVE DATABASE “ Worldwide over 350 billion text messages, are exchanged across the world’s mobile networks every month”
  43. 43. WE HAVE INSIGHTS
  44. 44. CLIENTS PAY FOR THIS
  45. 45. GOT INTERESTED?
  46. 46. CONTACT: [email_address]

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