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How Did BuzzFeed Harvest One Million Email Subscribers?

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How exactly did Buzzfeed managed to accumulate 1 million subscribers in 2014 alone? We have unpacked 20 steps the media news company took to reach this staggering number which looks set to be far higher in 2015.

Published in: Marketing, Business
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How Did BuzzFeed Harvest One Million Email Subscribers?

  1. MOBILE --------------------- Initially email newsletters were unreadable on mobile devices. Starting from scratch, they rebuilt everything and the strategy paid off: Now more than 80% of BuzzFeed readers are accessing content from their phones.
  2. TRAFFIC --------------------- Email traffic emerged as one of the top five referrers for the BuzzFeed website. While they accumulated over 1 million email subscribers in 2014 alone, they expect 2015 to be far higher.
  3. LOVE YOUR USERS --------------------- People are protective over their in-boxes. Put as much effort into your newsletter strategy as you do designing your home page or creating new business cards.
  4. EXCELLENCE --------------------- Focus on GREAT, not good content. It may be the most important business decision you ever make.

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