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MICE TOURISM AS A DRIVER OF SUSTAINABILITY? CASE STUDIES AND LEADERSHIP LESSONS FROM ASIA

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Business tourism is a significant economic engine for destinations but are we making the most of it’s potential as a catalyst for sustainability, prosperity and progress? Hear insights on what forward thinking tourism boards and convention bureau from around the region have done to advance their hospitality community and market their destinations whilst discovering top tips for activating sustainable MICE for your own business or destination.

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MICE TOURISM AS A DRIVER OF SUSTAINABILITY? CASE STUDIES AND LEADERSHIP LESSONS FROM ASIA

  1. 1. MICE Tourism as a Driver of Sustainability: Case studies and leadership lessons from Asia Pranav Sethaputra Group Sustainability Consultant, MCI Group
  2. 2. Author: Date: Setting the Stage
  3. 3. Cities are drivers of today’s global economy. 72% outperformed their countries in terms of economic growth. Source: WorldBank , Competitive Cities for Jobs and Growth Report, 2015
  4. 4. 55
  5. 5. 66 Social Cohesion The “Aha!” Moment Leading cities no understand their competitiveness is directly linked to: Economic Prosperity Environmental Wellbeing
  6. 6. The MICE industry is a powerful accelerators of sustainable development and competitiveness.
  7. 7. Author: Date: How?
  8. 8. 1. Encouraging cities to have a vision & plan for strong, inclusive and sustainable growth. • Economic growth • Environmental Sustainability • Social Inclusion & Development
  9. 9. 2. Integrating MICE, leisure & residents needs, fostering Urban Cores through “reverse suburbanism”
  10. 10. • Dynamic waterfront, business and leisure district • Convention, exhibition and entertainment venue (ICC Sydney), 5 star hotel, commercial and residential urban village called “Darling Square” • Pedestrian light rail connection
  11. 11. 3. MICE suppliers are building capacity & creating success!
  12. 12. Melbourne Convention & Exhibition Centre  Gold EarthCheck Certification  Local Menus & Food Map of Victoria - “showcasing Victorian farmers, producers and wineries”  In-house “Environmental Taskforce”  Food partnerships with SecondBite, OzHarvest and Hanover.
  13. 13. Hong Kong Convention & Exhibition Centre  ISO 20121 Event Sustainability Management System  373,173 kg recycling diverted  Sustainable Seafood sourcing  Green Tips for Organisers  Dedicated “Caring for Community” page  Donated 2,906 kg unconsumed food to Food Angel
  14. 14. 4. Through policy or incentives
  15. 15. Sustainability Reports & Certification Promoting Local Culture & Heritage
  16. 16. 5. Creating networks and inspiring collaboration.
  17. 17. Q&A
  18. 18. Contact us Sustainability Report General Email Presenter Email Contact us www.mcisustainability.com sustainability@mci-group.com www.Pranav.Sethaputra@mci-group.com Thank You Thank You!

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