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How To Make Community-Based Tourism Work: Multi-stakeholder Success Stories From Thailand


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Stories from 13 selected communities from 6 designated areas for sustainable tourism development will be shared. These communities have been on the systematic process to manage the resource vulnerabilities and risks of being too overly popular, together with multi-stakeholders co-create community tourism products to meet market demand based on an appreciation of community local wisdoms. The clinic’s discussion will be focused on how to ensure CBTs are sustained on a long term basis – what’s the secret behind thriving CBTs?

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How To Make Community-Based Tourism Work: Multi-stakeholder Success Stories From Thailand

  1. 1. Success stories from Thailand PL
  2. 2. »supports local economic development through diversification of employment »is financially viable »respects and encourages equitable participation of local community »is ecologically sustainable and minimises impact on the environment »conserves and promotes living cultural heritage and welfare »educates visitors about culture and nature »demonstrates good management practices »ensures a quality and safe experience for all of individuals involved.
  3. 3. »aiming to benefit local communities, particularly rural or indigenous people’s or people in small towns, contributing to their wellbeing and the wellbeing of their cultural and environmental assets »hosting tourists in the local community »managing a tourism scheme communally »sharing the profits/benefits equitably »using a portion of the profits/resources for community development and/or to maintain and protect a community cultural or natural heritage asset (e.g. conservation) »involving communities in tourism planning, on-going decision making, development and operations. Does management really work well as a team? Do they try and share the spotlight? Can they explain the goals of CBT? Can they show how money is used + benefits community?  Can you see youth involvement and hope for the future?
  4. 4. Host Guest Engagement Experiential Design Interpretation The creativity Micro level Macro level
  5. 5. »How multi-stakeholders have co-created working partnerships »Strategies to identify and involve key stakeholders will be shared. »Tips on how communities and their resources could be developed to ensure the products are in line with the need of the market demand and sustainability remains intact (manageably). »Lessons learned from Thailand in particular would inspire many others from the developing countries which are facing challenges on how to gain genuine (fun) participation from the key stakeholders. »How to ensure CBTs are sustained on a long term basis - what's the secret behind thriving CBTs?
  6. 6. Quality of life Poverty Truly democratic Power Board and build Partnerships
  7. 7. »1. Commercial viability: Product quality & price, marketing, strength of the broader destination & funding mechanisms »2. Access to the market: Physical location, economic elites & social constraints on local producers »3. Policy framework & land tenure: land tenure, regulatory context, planning process, government attitudes & capacity »4. Implementation challenges in the local context: Filling the skills gap, managing costs & expectations & maximising collaboration among stakeholders
  8. 8. Visioning Visioning is an effective tool for forward thinking in tourism assessment and planning phases. Explore different management models and partnership formations that support the communities desired level of participation in CBT.