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10 Steps to a Successful Membership Website

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In this technical and informative webinar, Lamees Abourahma - from Webbright Services - explains a step-by-step process to building the ultimate functional membership website for your membership organization.

In this expert webinar, you will learn:

-What are the questions you need to ask in the planning phase of a website project?
-What do you look for in a membership management software?
-What is the process of building a membership website?
-Guidelines to guarantee success
-Examples of highly functional and engaging membership websites

Published in: Education
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10 Steps to a Successful Membership Website

  1. 1. 10 Steps to a Successful Membership Website A Step-by-step Guide for Membership Organizations www.webbrightservices.com 3
  2. 2. www.webbrightservices.com Who’s on the call?
  3. 3. Do you have a website? Yes 94% No 6%
  4. 4. www.webbrightservices.com How do you learn about a nonprofit? 65% Website
  5. 5. Are you happy with your website? Yes 57% No 43%
  6. 6. What do you struggle with most about your website? 0 10 20 30 40 50 60 70 80 90 100 Struggle with updating Struggle training new staff on how to use it Struggle promoting it to members Static or outdated Not mobile-friendly Not user-friendly Multiple service providers Can't make updates Cost Other
  7. 7. www.webbrightservices.com AGENDA 1 Identify Challenges 2 Define Requirements 3 Define Audience 4 Define Objectives 5 Select vendor 6 Website Planning 7 Website Design 8 Development 9 Beta Testing 10 Site Launch
  8. 8. www.webbrightservices.com IDENTIFY CURRENT CHALLENGES STEP ONE
  9. 9. unsplash.com Static and Outdated
  10. 10. Not Responsive or Mobile-friendly unsplash.com
  11. 11. Non-ResponsiveWebsite
  12. 12. www.webbrightservices.com ResponsiveWebsite
  13. 13. Not User-friendly Not Administrator-friendly
  14. 14. www.webbrightservices.com DEFINE YOUR WEBSITE REQUIREMENTS STEP TWO
  15. 15. www.webbrightservices.com 2. Define Your Website Requirements Functional Integrated Affordable
  16. 16. www.webbrightservices.com Flexible 2. Define Your Website Requirements Scalable
  17. 17. www.webbrightservices.com Responsive 2. Define Your Website Objectives SEO-friendly
  18. 18. www.webbrightservices.com DEFINE YOUR TARGET AUDIENCE STEP THREE
  19. 19. www.webbrightservices.com 3. Target Audience Member Type A Non- Member Sponsor Member Type B
  20. 20. www.webbrightservices.com 3. Target Audience Demographics & Psychographics
  21. 21. www.webbrightservices.com 3. Target Audience Online Presence
  22. 22. www.webbrightservices.com DEFINE YOUR WEBSITE OBJECTIVES STEP FOUR
  23. 23. www.webbrightservices.com 4. Website Objectives • Resource • E-commerce • Social Network • Differentiator • Credibility • Lead generator • Entertainment
  24. 24. www.webbrightservices.com A Quick Recap 1 Identify Challenges 2 Define Requirements 3 Define Audience 4 Define Objectives
  25. 25. www.webbrightservices.com SELECT A WEBSITE VENDOR STEP FIVE
  26. 26. www.webbrightservices.com • Membership application and renewal • Member profile • Member directory • Member and contact database Membership Management • Online calendar • Upcoming events • Event registration • Registration reports Event Management • New Memberships and renewals • Event registration • Sponsorship fees Online payment • Built-in CMS • Add new pages or edit existing ones • Insert images, hyperlinks, and documents • Hosting • Member only web pages Website management and hosting • Pay membership fees and renewal • Update member profile • Register for events • Access member-only web pages Member services • Blog • Forum • Email blasts and newsletters Communication tools FEATURES
  27. 27. www.webbrightservices.com WEBSITE DEVELOPMENT PLANNING STEP SIX
  28. 28. www.webbrightservices.com 6. Website Development Planning • Sitemap • Page content • Domain name • Membership structure: types, fees, renewal process • Member profile and membership application • Membership database • Payment system • Images and logo
  29. 29. Home About Us History Board of Directors Contact Us Events Upcoming Events Register for Events Membership Membership benefits Membership application Directory Resources Blog Forum Links Sponsorship Sponsorship opportunities Become a sponsor
  30. 30. www.webbrightservices.com WEBSITE DESIGN STEP SEVEN
  31. 31. Wild Apricot Theme Examples
  32. 32. www.webbrightservices.com SITE DEVELOPMENT STEP EIGHT
  33. 33. www.webbrightservices.com This is when all the genius work happen! DEVELOPMENT
  34. 34. www.webbrightservices.com BETA TESTING STEP NINE
  35. 35. www.webbrightservices.com Take your site for a test drive.
  36. 36. www.webbrightservices.com SITE LAUNCH STEP TEN
  37. 37. www.webbrightservices.com Tell the world about your remarkable new site!
  38. 38. www.webbrightservices.com Congratulations!
  39. 39. www.webbrightservices.com Recap 1 Identify Challenges 2 Define Requirements 3 Define Audience 4 Define Objectives 5 Select vendor 6 Website Planning 7 Creative Brief 8 Development 9 Beta Testing 10 Site Launch
  40. 40. Association Website Quick Starter Guide A step-by-step guide to effective website development for professional associations
  41. 41. 15 Bright Ideas to Enhance Your Membership Website Attract sponsors and engage members with advanced Wild Apricot customization www.webbrightservices.com 44
  42. 42. Q & A
  43. 43. www.webbrightservices.com • Popular Options for Member Management Software • Key Ingredients of a Friendly Membership WebsiteYour Association and Mobile-Friendly Websites: What you need to know • 5 Key Ideas for a Friendly Membership Website • How to properly Select a Membership Management Tool • Presentation for the Board Resources
  44. 44. www.webbrightservices.com THANK YOU! It’s been a pleasure being with you today! lamees@webbrightservices.com

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