Savoring – and Saving – China’s Artisan Teas

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WildandBare offers a variety of Chinese Artisan Teas including Organic Green Tea, Black Tea & Hebal Tea for tea lovers through out the world.

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Savoring – and Saving – China’s Artisan Teas

  1. 1. Savoring – and Saving – China’s Artisan Teas Jean Alberti Founder Wild & Bare Co. www.wildandbare.com jalberti@wildandbare.co m © 2012 World Tea Expo
  2. 2. Generic vs. Artisan TeaTea is seldom marketed based on origin © 2012 World Tea Expo
  3. 3. The Lipton FormulaCommercial teas are blended for taste, not purity © 2012 World Tea Expo
  4. 4. Artisan TeaCan tea have terroir? © 2012 World Tea Expo
  5. 5. The Tea TraditionFor millennium, tea was harvested by hand © 2012 World Tea Expo
  6. 6. The Modern Tea BusinessAncient traditions are being replaced byindustrialization © 2012 World Tea Expo
  7. 7. Tea Meets TemptationDemand for artisan tea now outstrips supply © 2012 World Tea Expo
  8. 8. Soil SecretsThe earth’s moisture helps shape a tea’s character © 2012 World Tea Expo
  9. 9. Different Soils, Different TeasSome soil colors are superior to others © 2012 World Tea Expo
  10. 10. Vintage TeaEvery so often, climactic factors combine to create apeak vintage © 2012 World Tea Expo
  11. 11. Six Environmental FactorsLocation, moisture level, climate, altitude, latitude andterroir © 2012 World Tea Expo
  12. 12. China’s Wild WestHome of the world’s largest and oldest tea trees © 2012 World Tea Expo
  13. 13. Time That RefinesThe only tea that gets better with age © 2012 World Tea Expo
  14. 14. The Most Elusive TeaYellow tea is among the rarest of teas, a leaf of legend © 2012 World Tea Expo
  15. 15. A Fading ArtTraditional techniques for preparing yellow tea arerapidly disappearing © 2012 World Tea Expo
  16. 16. Tea Buyer BewareFew consumers have the training to differentiate the truefrom the fake © 2012 World Tea Expo
  17. 17. Thank you for attending Savoring – and Saving – China’s Artisan Teas Jean Alberti Founder Wild & Bare Co. www.wildandbare.com jalberti@wildandbare.co mThis Power Point is the intellectual property of the presenter and copyrighted by World Tea Expo. Permission to print or disseminate all or part of this presentation is granted provided that thecopies are not made or distributed for commercial advantage and that the title and authors of the presentation appear on the printouts. To copy or disseminate otherwise, or to republish in any form, requires written permission from the authors and World Tea Expo. © 2012 World Tea Expo

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