Culture Days National Congress 2014 - Wordpress 101

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My very basic support slides for a presentation I did at the Culture Days National Congress 2014 in Winnipeg, MB. The focus of this presentation was to introduce Wordpress to an audience of beginners.

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Culture Days National Congress 2014 - Wordpress 101

  1. 1. Wordpress 101 Culture Days Congress 2014 Warren Wilansky, Founder, Plank Design
  2. 2. Hi! Welcome to our Workshop
  3. 3. I’m @WarrenWilansky I’m from @Plank
  4. 4. Who are you? And why are you here?
  5. 5. Why Wordpress? It’s meant for Digital Publishing
  6. 6. Using Wordpress wordpress.org vs. wordpress.com
  7. 7. Using Wordpress Design vs. Templates
  8. 8. Using Wordpress Publishing Posts & Pages
  9. 9. Using Wordpress Customization
  10. 10. Plug-ins • Yoast: https://yoast.com/wordpress/plugins/seo/ • Google Analytics: http://wordpress.org/plugins/google- analytics-for-wordpress/ • Askimet: https://wordpress.org/plugins/akismet/ • 25 Social Plugins for Wordpress: http:// www.smashingmagazine.com/2012/02/22/25-social-media- plugins-wordpress/ • Polylang: https://wordpress.org/plugins/polylang/ • Keep up to date!
  11. 11. Strategy Choose a Focus
  12. 12. Strategy Be Passionate, Be Interesting
  13. 13. Strategy Publish Regularly
  14. 14. Strategy Editorial Calendar
  15. 15. Strategy Categories & Tags
  16. 16. Strategy Comments & Community
  17. 17. Strategy Imagery & Media
  18. 18. Driving Traffic Social Media
  19. 19. Driving Traffic Traditional Marketing
  20. 20. Driving Traffic Networking
  21. 21. Q&A Ask Me Anything!
  22. 22. Interesting Links • 25 Common Mistakes: http://www.wpbeginner.com/beginners-guide/ 25-most-common-wordpress-mistakes-to-avoid/ • SEO Tutorial: https://yoast.com/articles/wordpress-seo/ • Content Strategy: http://www.pragmatic-web.co.uk/an-introduction- to-content-strategy-for-wordpress-sites/ • SEO Strategy: http://wpcandy.com/teaches/wordpress-seo-strategy/ #.U0M3J171wXs • Smashing Wordpress: http://www.amazon.com/Smashing-WordPress- Beyond-Magazine-Series/dp/0470684151/ref=cm_lmf_tit_3 • Explore the Plugin Directory: http://wordpress.org/plugins/

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