The global leader in Augmented Reality
Updated 15.1.2013
Augmented Reality
and Eyewear

MoMo Austria
Apr 2014
Philipp Nage...
What is Augmented Reality? 
…the technical and boring
answer is:

Augmented reality (AR) is
a live view of the real-
world...
Who is Wikitude? 
The World’s leading mobile Augmented Reality
platform (first mobile AR browser in 2008)
Voted “Best Augme...
Complete AR Technology package	
  
From Science Fiction …
Concept first mentioned 1901
by L. Frank Baum in a short
story “The Master Key”

•  Set of spectacle...
… to Hollywood …
7	
  
…. to hardware based systems …
… to smartphones and tablets …
… to AR Glasses Eyewear
10	
  
Matt Kwan, PhD Candidate
Google Glasses
Source: Gartner, Oct 2013
The other third screen?
Augmented Reality
Mobile
Desktop
The other third screen?
Desktop
 Mobile
 Augmented Reality
Information
Density
Context
Relevance
+	
  
=	
  
Source: Cybershack, ExploreEngage.com
Mock-ups only	

… understand what you are looking at
Mock-ups only
….augment books
Mock-ups only
… augment print, ads, catalogues, packaging
Mock-ups only
… make the World your playground
Mock-ups only
… virtually mount products
Mock-ups only
Augmented Reality 1.0
© Peter Höflehner
Augmented Reality 1.0
© Peter Höflehner
… visualize real estate with 3D models. 
Mock-ups only
Make the invisible visible

Connect the offline with the online world
Eyewear
Google Glass
640
360
 16:9
Field	
  of	
  Vision	
  
•  Heads-Up Display
•  No see-through
•  Companion App
•  No GPS in-b...
Recon 
428
240
 16:9
Field	
  of	
  Vision	
  
•  Heads-Up Display
•  No see-through
•  Voice Commands
•  External control...
Vuzix M100
640
360
 16:9
Field of Vision
•  Heads-Up Display
•  No see-through
•  Companion App
•  Basic Controls on devic...
Epson Moverio
960
540
 16:9
•  Binocular see through
•  External controller unit
•  3D Stereoscopic view
•  Runs Android 4...
Challenges
•  Small screen estate
•  Always in front of user
•  Information density
•  How often can you show
information
...
Input devices for eyewear
Voice Commands
 Controller Unit
Gesture Control
Companion App
Thank you
Philipp Nagele, 
Director Product Management

philipp.nagele@wikitude.com
@pnagele, @wikitude, +PhilNagele
Eyewear and augmented reality
Eyewear and augmented reality
Eyewear and augmented reality
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Presentation from MobileMonday Austria event in Vienna on 14.4.2014

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Eyewear and augmented reality

  1. 1. The global leader in Augmented Reality Updated 15.1.2013 Augmented Reality and Eyewear MoMo Austria Apr 2014 Philipp Nagele - Director Product Management @wikitude | www.wikitude.com | + Wikitude Developers
  2. 2. What is Augmented Reality? …the technical and boring answer is: Augmented reality (AR) is a live view of the real- world whose elements are augmented by computer generated content. augmented by computer generated content. view of real-world
  3. 3. Who is Wikitude? The World’s leading mobile Augmented Reality platform (first mobile AR browser in 2008) Voted “Best Augmented Reality Browser” for 2009, 2010, 2011, 2012 (Augmented Planet) The company behind the international AR standard “ARML 2.0” by OGC Truly global reach: 25 million users, 32 languages 100 million POIs aggregated 3 The Makers of the leading AR SDK, voted “Best AR Tool or Platform” 2011, 2012
  4. 4. Complete AR Technology package  
  5. 5. From Science Fiction … Concept first mentioned 1901 by L. Frank Baum in a short story “The Master Key” •  Set of spectacles marking the character.
  6. 6. … to Hollywood … 7  
  7. 7. …. to hardware based systems …
  8. 8. … to smartphones and tablets …
  9. 9. … to AR Glasses Eyewear 10   Matt Kwan, PhD Candidate Google Glasses
  10. 10. Source: Gartner, Oct 2013
  11. 11. The other third screen? Augmented Reality Mobile Desktop
  12. 12. The other third screen? Desktop Mobile Augmented Reality Information Density Context Relevance +   =  
  13. 13. Source: Cybershack, ExploreEngage.com
  14. 14. Mock-ups only … understand what you are looking at Mock-ups only
  15. 15. ….augment books Mock-ups only
  16. 16. … augment print, ads, catalogues, packaging Mock-ups only
  17. 17. … make the World your playground Mock-ups only
  18. 18. … virtually mount products Mock-ups only
  19. 19. Augmented Reality 1.0 © Peter Höflehner
  20. 20. Augmented Reality 1.0 © Peter Höflehner
  21. 21. … visualize real estate with 3D models. Mock-ups only
  22. 22. Make the invisible visible Connect the offline with the online world
  23. 23. Eyewear
  24. 24. Google Glass 640 360 16:9 Field  of  Vision   •  Heads-Up Display •  No see-through •  Companion App •  No GPS in-built •  Voice Commands •  Basic controls on device •  Runs Android
  25. 25. Recon 428 240 16:9 Field  of  Vision   •  Heads-Up Display •  No see-through •  Voice Commands •  External controller •  Runs Android
  26. 26. Vuzix M100 640 360 16:9 Field of Vision •  Heads-Up Display •  No see-through •  Companion App •  Basic Controls on device •  Runs Android 4.0
  27. 27. Epson Moverio 960 540 16:9 •  Binocular see through •  External controller unit •  3D Stereoscopic view •  Runs Android 4.0
  28. 28. Challenges •  Small screen estate •  Always in front of user •  Information density •  How often can you show information •  Limited cursor or not clickable at all •  Minimal battery capacity •  Low CPU power
  29. 29. Input devices for eyewear Voice Commands Controller Unit Gesture Control Companion App
  30. 30. Thank you Philipp Nagele, Director Product Management philipp.nagele@wikitude.com @pnagele, @wikitude, +PhilNagele

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