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Study Shows Huge Social Media Impact For Automotive Sales And Service

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Study Shows Huge Social Media Impact For Automotive Sales And Service

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In a recent study done by Sociable Labs it was revealed that a very significant number of Automotive shoppers are making purchasing decisions based on social sharing.

In a recent study done by Sociable Labs it was revealed that a very significant number of Automotive shoppers are making purchasing decisions based on social sharing.

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Study Shows Huge Social Media Impact For Automotive Sales And Service

  1. 1. Study Shows Huge Social Media Impact For Automotive Sales And Service http://www.wikimotive.net
  2. 2. In a recent study done by Sociable Labs it was revealed that a very significant number of Automotive shoppers are making purchasing decisions based on social sharing. http://www.wikimotive.net
  3. 3. Apparently 1 in 4 shoppers who are active on Facebook have made a vehicle or service department purchase based on recommendations they saw in their news feed. http://www.wikimotive.net
  4. 4. This has confirmed what we’ve always known about the value of social media marketing and its direct impact on sales and service. http://www.wikimotive.net
  5. 5. In the March 2012 report 62% of those surveyed said that they had ever read a comment by a friend on Facebook relating to a vehicle or automotive service. http://www.wikimotive.net
  6. 6. • 75% of those had actually clicked the product link in their friend’s comment. • Once at the dealer’s site more than half of them actually submitted a lead with either sales or service based on what they learned from their friend’s comment. http://www.wikimotive.net
  7. 7. Most importantly these customers who have found your dealer through social media are happy to pass on the favor with 81% of them saying that they would in turn post about their experience. http://www.wikimotive.net
  8. 8. Clearly Social media can have a huge impact on your dealership, and as you reach more and more people the sharing, and therefore, the business you get from social media can grow exponentially. http://www.wikimotive.net
  9. 9. Other studies have shown that consumers who are at least occasionally using social networks during their vehicle or service shopping process, view recommendations from social networks as more trustworthy (58%) than shopping sites (57%) and deal sites (53%). http://www.wikimotive.net
  10. 10. Contact Timothy Martell Twitter Facebook Email About Timothy Under Timothy Martell's leadership Marlboro Nissan's website drives more than 30,000 visitors per month. Timothy Martell executes a cutting edge online marketing strategy consisting of Social Media platforms like Facebook, Twitter, SEO, Microsites, Local Search, Consumer Rating Websites, Online Tools etc which have made Marlboro Nissan to become one of the volume leaders in the whole of New England. Marlboro Nissan website has had huge steady increases for almost the entire year (2009). In August 2009 of this year traffic was just shy of 40,000 visits, 1,500 phone calls (online only) and almost 1,000 leads.

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