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Social Media Monitoring for Auto Dealers

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Wikimotive is dedicated to providing the latest Social Media Marketing, Reputation Management, Facebook Marketing, and Automotive SEO services to businesses and persons looking to enhance their online marketing presence.

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Social Media Monitoring for Auto Dealers

  1. 1. Social Media Monitoring for Auto Dealers http://www.wikimotive.net
  2. 2. In the age of Social Media - a dealership's online reputation is extremely important. In fact it is more important than the TV commercials or full page Sunday newspaper ads. Consumers will always Google the dealer and the sales executive/manager prior to making the buying decision. http://www.wikimotive.net
  3. 3. Unhappy customers can easily leave a negative mention about the dealership and/or sales executive on the many general or auto review websites. http://www.wikimotive.net These negative mentions on Social Media could sabotage future sales.
  4. 4. http://www.wikimotive.net Google gives a lot of weight to UGC (User Generated Content) and these negative mentions about a auto dealership could rank high on Google.
  5. 5. http://www.wikimotive.net Few general review sites where customers could write about dealers.
  6. 6. http://www.wikimotive.net Auto review sites where customers could write about dealers.
  7. 7. http://www.wikimotive.net Negative online reputation for Auto Dealers could result in- <ul><li>Destroyed brand equity </li></ul><ul><li>Drop in sales </li></ul><ul><li>Negative online publicity which could make one bad customer </li></ul><ul><li>remark online get amplified on Social Media </li></ul><ul><li>Long term effects like drop in market share </li></ul>
  8. 8. http://www.wikimotive.net Automotive SEO and Reputation Management Protecting and safeguarding your online reputation is as important as your credit score. Auto dealers need to take ownership of their brand names. They must continuously produce relevant and useful content on an array of social channels like Twitter, Facebook, Slideshare, Scribd, Press Release, Delicious, Blogs, YouTube, FlickR, etc.
  9. 9. http://www.wikimotive.net For ex a customer wanting to spend upward of $50,000 for a Infiniti will surely Google the name of the sales executive he is interfacing with at the dealer ship. Auto dealers need to claim the first page of search results for their brand and names of senior executives.
  10. 10. http://www.wikimotive.net Social Media Monitoring Wikimotive advices dealerships to monitor the web and track everything - dealer name, services, products, executive names. Some free social media monitoring tools like below can be used
  11. 11. http://www.wikimotive.net Bigger dealerships might want to go for paid social media monitoring tools - which offer some distinct advantages like aggregating multiple social streams, realtime alerts, colorful custom dashboards, predictive analysis and more.
  12. 12. Contact Timothy Martell Under Timothy Martell's leadership Marlboro Nissan's website drives more than 30,000 visitors per month. Timothy Martell executes a cutting edge online marketing strategy consisting of Social Media platforms like Facebook, Twitter, SEO, Microsites, Local Search, Consumer Rating Websites, Online Tools etc which have made Marlboro Nissan to become one of the volume leaders in the whole of New England. Marlboro Nissan website has had huge steady increases for almost the entire year (2009). In August 2009 of this year traffic was just shy of 40,000 visits, 1,500 phone calls (online only) and almost 1,000 leads. About Timothy Email
  13. 13. Wikimotive is dedicated to providing the latest Social Media Marketing, Facebook Marketing, and Search Engine optimization techniques to businesses and persons looking to enhance their online marketing presence. http://www.wikimotive.net/

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