SEO - A Few Words about Keywords


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SEO : Keyword Research or Keyword Analysis is one of the most important components of a successful SEO campaign.

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  • I completely agree with seeking out long tail keywords. There is just too much competition for short tail keywords and they are often too broad to be effective anyway!
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SEO - A Few Words about Keywords

  1. 1. SEO A Few Words about Keywords
  2. 2. Keyword Generation <ul><li>Keyword generation is one of the most important </li></ul><ul><li>components of a successful SEO campaign. </li></ul><ul><li>All keywords are NOT created equally. </li></ul><ul><li>Some keywords are easier to rank for than others and some </li></ul><ul><li>require more than just a proficient level of skill to rank </li></ul><ul><li>for – they require alliances! Sounds like a new survivor </li></ul><ul><li>episode right? </li></ul>
  3. 3. <ul><li>Broad or “short tail” keywords are usually very competitive </li></ul><ul><li>so you are better off to begin with more specific or “long </li></ul><ul><li>tail” keywords which are relevant to your business, thus </li></ul><ul><li>yielding a higher conversion rate. </li></ul><ul><li>By building out your search engine optimization strategy </li></ul><ul><li>this way, you can hone your skills and “snipe” one keyword </li></ul><ul><li>after another. This will lead to a continued growth and </li></ul><ul><li>respect for a variety of important topics or “terms” which </li></ul><ul><li>will help to validate those broader terms when you go after </li></ul><ul><li>them later. </li></ul>Remember: relevance is key!
  4. 4. <ul><li>For example, if you run a home appliance site you stand a </li></ul><ul><li>much better chance of ranking for product-level keywords </li></ul><ul><li>than you do for broad keywords that generally describe your </li></ul><ul><li>business like my example here. </li></ul>Notice how I linked “home appliance” to a local appliance store website?
  5. 5. <ul><li>There are a number of different keyword generation tools </li></ul><ul><li>that can help you to discover the right keywords for your </li></ul><ul><li>website. Generally I find that the best tools are free. </li></ul><ul><li>Google’s Keywords Suggestion Tool allows you to research </li></ul><ul><li>and analyze your potential keywords. </li></ul>
  6. 6. <ul><li>Remember though, you can’t just create a massive list of </li></ul><ul><li>keywords and try to plug them all in somewhere. You need </li></ul><ul><li>to think about a strategy for growth. Your keywords should </li></ul><ul><li>represent a cross section of broad and specific terms. </li></ul>
  7. 7. <ul><li>Another way to generate target keywords is through </li></ul><ul><li>competitive research. Tools like HubSpot’s Website Grader, </li></ul><ul><li>SEM Rush, Alexa and Compete and the SEOQuake plugin </li></ul><ul><li>for firefox are invaluable not only for helping you to analyze </li></ul><ul><li>your own website, but your competitors’ sites as well.  </li></ul>
  8. 8. With the information these sites and tools can provide you, you’ll be able to formulate a game plan to begin implementing the kind of content that will help you to rank well for your important keywords.
  9. 9. Wikimotive is dedicated to providing the latest Social Media Marketing, Facebook Marketing, and Search Engine optimization techniques to businesses and persons looking to enhance their online marketing presence.