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Rich Snippets: A General Overview


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Rich snippets are every where in the search engine results pages (SERPs), and they can help you improve your click through rate.

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Rich Snippets: A General Overview

  1. 1. Rich Snippets: A General Overview
  2. 2. Rich snippets these days are every where in the search engineresults pages (SERPs), and they can help you improve your clickthrough rate.• For most people they help to show if what they’re searching for is within reach on a particular site.• They can draw the users attention by providing extra relevant information about their search.
  3. 3. By using rich snippets you might not improve your ranking butyour automotive SEO will be stronger with more click throughsand a lower bounce rate.
  4. 4. Rich snippets display bits of relevant information in the bottompart of a search engine result.• They can provide all kinds of different information from reviews and price ranges for restaurants, to video, images, and even author profiles for content writers.• Having this information included when you come up on the SERP will increase your visibility and drive more traffic.
  5. 5. Many companies have seen a 20% to 30% increase in click throughrates as a result of using rich snippets.• This happens for a number of different reasons.• The snippets help break up endless lines of text on SERPs and will make your result stand out from all the others.• Aesthetically pleasing results layouts which include rich snippets like photos will draw more attention.
  6. 6. Adding rich snippets to your results if you don’t already have themis very easy and can be accomplished with a very basicunderstanding of HTML.
  7. 7. All you have to do is use a few descriptive HTML tags on text thatyou want to be displayed as a snippet and voila!• As soon as Google notices the new markup it will display the snippets automatically in the SERPs.• Some examples of the tags you can use are rating, event, time, customer review, location, and many more. itemreviewed(item) rating count votes summary photo
  8. 8. You can speed up the process of getting your snippets recognizedby completing Google’s request form to let them know thesnippets have been added to your site.• Make sure that your markup for the rich snippets meet the requirements for each content type and are in the correct format.• Also make sure that the snippets you are adding are relevant to the user in relation to your site.• Lastly rich snippet content has to be visible to users, Google will not display hidden content as a snippet.
  9. 9. If you haven’t brushed up on your HTML skills lately there areloads of tools that will help you along the way.WordPress has several plugins that make it quick and easy to tag richsnippet content on your site. Code Snippet Post Snippets My Snippets WP Chili Raw HTML Snippets
  10. 10. Want more information about how you can use rich snippets toboost your SEO?Maybe you need a new website built from the ground up.Contact Wikimotive to receive a free evaluation of your website andSEO strategies.
  11. 11. Contact Timothy Martell Twitter Facebook EmailAbout TimothyUnder Timothy Martells leadership Marlboro Nissans website drives more than 30,000visitors per month. Timothy Martell executes a cutting edge online marketing strategyconsisting of Social Media platforms like Facebook, Twitter, SEO, Microsites, LocalSearch, Consumer Rating Websites, Online Tools etc which have made MarlboroNissan to become one of the volume leaders in the whole of New England. MarlboroNissan website has had huge steady increases for almost the entire year (2009). InAugust 2009 of this year traffic was just shy of 40,000 visits, 1,500 phone calls (onlineonly) and almost 1,000 leads.