New Study Shows Marketers Are Clueless About Social Media


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New study shows marketers are clueless about Social Media.

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New Study Shows Marketers Are Clueless About Social Media

  1. 1. New Study Shows Marketers Are Clueless About Social Media
  2. 2. Despite all the buzz about social media these days only 49% ofmarketers have fully integrated it into their internet marketingstrategy.This is according to a study done by Forrester Research based on 99 CMOsand marketing VPs in February of this year.
  3. 3. The odd thing is that the same study also reveals that the samepeople are very aware that social media is extremely important.• 92% agree that social media has “fundamentally changed how consumers engage with brands.”• And yet less than half are actually using it fully in their marketing strategy.
  4. 4. Tracy Stokes principal analyst for Forrester, says marketers arejust now “stepping back to see how the jigsaw fits into theirmarketing plan.”Although it is encouraging that they accept the importance of social mediawhy are they not starting to integrate it yet?
  5. 5. Luckily this leaves the door wide open for startup social mediamarketing companies to swing in and provide an importantservice that ad agencies seem to be neglecting.
  6. 6. In the rest of the report Stokes reports that 59% of onlineconsumers are active on social media sites and a third of themhave become fans of a brand on Facebook or Twitter.
  7. 7. This number could easily swell though if companies knew whatthey were doing and had proper social media marketing strategiesin place.The most telling statement in the whole report is that half of the marketerspolled agreed with the statement “Social media has the potential to buildmy brand, but I’m not sure how to capitalize on it.”
  8. 8. Is your marketing company letting you down with social media?Need some help developing a powerful and effective social mediastrategy?Contact Wikimotive for a free evaluation of your current process as well asadvice and help with changing it for the better.
  9. 9. Contact Timothy Martell Twitter Facebook EmailAbout TimothyUnder Timothy Martells leadership Marlboro Nissans website drives more than 30,000visitors per month. Timothy Martell executes a cutting edge online marketing strategyconsisting of Social Media platforms like Facebook, Twitter, SEO, Microsites, LocalSearch, Consumer Rating Websites, Online Tools etc which have made MarlboroNissan to become one of the volume leaders in the whole of New England. MarlboroNissan website has had huge steady increases for almost the entire year (2009). InAugust 2009 of this year traffic was just shy of 40,000 visits, 1,500 phone calls (onlineonly) and almost 1,000 leads.