How Dealers Can Optimize Their Inventory For SEO


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How Dealers can optimize their Inventory for SEO.

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How Dealers Can Optimize Their Inventory For SEO

  1. 1. How Dealers Can Optimize Their Inventory For SEO
  2. 2. Consumers are researching the web before making auto purchase decisions. <ul><li>Dealers are becoming aware of the shift and consumer behavior </li></ul><ul><li>and are leverging digital media for marketing. </li></ul><ul><li>Online marketing is a very broad term and can cover - SEO, </li></ul><ul><li>Social Media, SEM, Facebook marketing, Twitter marketing, etc. </li></ul>
  3. 3. In this article we talk about leveraging dealer inventory for online marketing and driving targeted traffic. Google likes fresh content - and inventory represents the best opportunity for dealers from a SEO/SMO standpoint. Here are few ways on how to derive maximum benefits from inventory 1 . Optimize your inventory pages 2 . Classified submissions 3 . Slideshare and Scribd for your inventory 4 . Online PR 5 . Online Videos 6 . Twitter
  4. 4. Optimize your inventory pages 1 <ul><li>Inventory pages must be optimized. </li></ul><ul><li>Optimize your inventory pages for both Car, Make, Model and </li></ul><ul><li>Location. </li></ul><ul><li>One should include the following factors while doing on-page. </li></ul><ul><li>Title Tag </li></ul><ul><li>Description Tag </li></ul><ul><li>Keywords </li></ul><ul><li>Body copy </li></ul><ul><li>H1, H2   </li></ul>Here is an example..
  5. 5. Classified submissions 2 <ul><li>Users actively search for auto deals and specials on popular </li></ul><ul><li>classifieds like craigslist, backpage, ebay classifieds, adoos, </li></ul><ul><li>oodle etc. </li></ul><ul><li>Google indexes these classifieds very nicely and they rank high </li></ul><ul><li>on SERP. Regularly post deals and your inventory to classifieds </li></ul><ul><li>using proper keywords can attract your potential consumers. </li></ul><ul><li>Regularly post deals and your inventory to classifieds </li></ul><ul><li>using proper keywords can attract your potential consumers. </li></ul>
  6. 6. Slideshare and Scribd for your inventory 3 <ul><li>Presentations are a great way to showcase your inventory – </li></ul><ul><li>and it is great for users. </li></ul><ul><li>Dealerships can take advantage of this online medium to </li></ul><ul><li>generate more leads and to rank increase their digital sales </li></ul><ul><li>funnel. </li></ul>Here is an example..
  7. 7. Online PR 4 <ul><li>Online Press release is a distribution of an important </li></ul><ul><li>announcement of your business through popular press release </li></ul><ul><li>distribution channels on web. </li></ul><ul><li>It is one of the fastest way of promoting your company, product, </li></ul><ul><li>event or service on web. </li></ul><ul><li>Dealers should promote their Auto Specials through online </li></ul><ul><li>press release systems to get high </li></ul><ul><li>Ranking in Google News and </li></ul><ul><li>Yahoo News for your Keywords. </li></ul>
  8. 8. Online PR 4 Paid <ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul>Free: <ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li>   </li></ul>
  9. 9. Online Videos 5 <ul><li>Dealers should post videos of their inventory on online video </li></ul><ul><li>sites like Youtube, Metacafe, etc. Dealers should create SEO </li></ul><ul><li>optimized videos. </li></ul><ul><li>Video sites represent a powerful visual online medium. </li></ul><ul><li>Dealerships can leverage online video to generate more </li></ul><ul><li>traffic/leads. </li></ul>
  10. 10. Twitter 6 <ul><li>As we all know Twitter is on the top of the social media radar. </li></ul>With over 200 million users – Twitter is a platform which Auto Dealers must leverage to improve sales, customer service and increase brand equity. Dealers can tweet their sales/specials on Twitter. <ul><li>In addition Twitter can be used for   </li></ul><ul><li>Greater customer engagement </li></ul><ul><li>Customer service </li></ul><ul><li>Brand Loyalty </li></ul><ul><li>Customer Intelligence </li></ul><ul><li>Web traffic </li></ul><ul><li>Customer Experience </li></ul><ul><li>Relationship building </li></ul><ul><li>Announce your great deals and specials.   </li></ul>
  11. 11. Each year it seems like hundreds of new digital marketing companies spring up and then disappear. As business owners or internet managers or marketing directors, we see hundreds even thousands of e-mails in our inboxes and solicitations on LinkedIn each day promising everything from “Top Google Placement” to “High Lead Conversion” to “Social Media Optimization.” But how do you separate the hidden gold from the snake oil? Dealer SEO is the foundation to a great online marketing strategy.
  12. 12. In order to achieve the most effective online marketing campaign a combination of services is what will drive superior results. <ul><li>Wikimotive is created as a way to harness the power of online </li></ul><ul><li>marketing for those businesses that understand that they need to </li></ul><ul><li>adapt, but may not have the internal resources or know how to get </li></ul><ul><li>it done.   </li></ul>
  13. 13. Are You Ready to be a part of this ONLINE MEDIUM?
  14. 14. Wikimotive is dedicated to providing the latest Social Media Marketing, Facebook Marketing, and Search Engine optimization techniques to businesses and persons looking to enhance their online marketing presence.