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How Auto Dealers Can Leverage Social Media


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How Auto Dealers Can Leverage Social Media.

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How Auto Dealers Can Leverage Social Media

  1. 1. How Auto Dealers Can Leverage Social Media
  2. 2. Consumers are researching the web before making auto purchase decisions. Dealers are becoming aware of the shift and consumer behavior and are leveraging Social Media for marketing.
  3. 3. According to a USA today article titled Wikimotive has created a proven and effective Social Media process to help dealers leverage Social Media. "Just a few years ago, John Pohlig might have hung up balloons and perhaps an inflatable gorilla outside this Honda dealership here to attract shoppers. Instead he's posting notes on Facebook and other social media sites. The effort is aimed at getting people to comment on what kind of car they're likely to drive on a vacation - and includes dangling the chance to win a free iPad in return for a "like" endorsement on Facebook. John Pohlig, director of marketing for Scott Robinson Honda in Torrance, California, uses Facebook and other social media to try and increase business. “
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  5. 5. On Page SEO and Inventory pages Optimization 1 <ul><li>SEO is a commitment. It is not a magic wand. On page SEO is </li></ul><ul><li>an vital attribute of it. There is no “secret sauce”. </li></ul><ul><li>Inventory pages must be optimized. </li></ul><ul><li>Optimize your inventory pages for both Car, Make, Model and </li></ul><ul><li>Location. </li></ul><ul><li>One should include the following factors while doing on-page. </li></ul><ul><li>Title Tag </li></ul><ul><li>Description Tag </li></ul><ul><li>Keywords </li></ul><ul><li>Body copy </li></ul><ul><li>H1, H2   </li></ul>
  6. 6. Online Press Release 2 <ul><li>Online Press release is a distribution of an important </li></ul><ul><li>announcement of your business through popular press release </li></ul><ul><li>distribution channels on web. </li></ul><ul><li>It is one of the fastest way of promoting your company, product, </li></ul><ul><li>event or service on web. </li></ul><ul><li>Most of the popular press release services are source of news </li></ul><ul><li>for news search engine such as Google or Yahoo! News. </li></ul>
  7. 7. Online Press Release 2 <ul><li>Millions of visitors, including journalist, Bloggers, niche website </li></ul><ul><li>owner searching for a story, search Yahoo! or Google News </li></ul><ul><li>daily. </li></ul><ul><li>Press release optimized with targeted keywords for targeted </li></ul><ul><li>audience builds a brand and provides market exposure. </li></ul><ul><li>To summarize things - Auto Dealer should take advantage of </li></ul><ul><li>online press release systems for their Automotive SEO </li></ul><ul><li>strategies.  </li></ul>
  8. 8. Facebook Marketing 3 <ul><li>Facebook is an exciting medium. There are amazing success </li></ul><ul><li>stories and equally amazing monumental failures. </li></ul><ul><li>Everyone seems to know that they need to be “on Facebook,” </li></ul><ul><li>but very few people seem to know why other than to say that </li></ul><ul><li>it’s “where your consumers are” or “you’re missing out on free </li></ul><ul><li>advertising” or “its the most exciting advertising vertical in </li></ul><ul><li>history”. </li></ul>
  9. 9. Facebook Marketing - Why? 3 <ul><li>With over 500 million users - you cannot ignore Facebook. </li></ul><ul><li>Marlboro Nissan consistently sells over 20 cars a month as a </li></ul><ul><li>result of their Facebook page. </li></ul><ul><li>Right now Facebook has over 150 Million active US </li></ul><ul><li>accounts.75 million of those people sign in every day. That </li></ul><ul><li>means about 1/4 the entire US population, has signed into </li></ul><ul><li>FACEBOOK. All of these people spend 210 Billion minutes on </li></ul><ul><li>Facebook.That's roughly 400,000 YEARS!!! </li></ul><ul><li>There are more than 60 Million people in the US accessing </li></ul><ul><li>facebook using mobile devices. </li></ul>
  10. 10. Twitter Marketing 4 With over 200 million users – Twitter is a platform, which Auto Dealers must leverage to improve sales, improve customer service and increase brand equity.  Benefits • Greater customer engagement  • Customer service • Brand Loyalty • Customer Intelligence • Web traffic • Customer Experience  • Relationship building • Announce your great deals and specials.
  11. 11. YouTube (Video) Optimization 5 People thinks Youtube is not a part of social media radar, but most people are missing it as the average internet users of all ages spends their 15 minutes per day on Youtube. Few Stats <ul><li>Every minute there are 400 Tweets containing a YouTube link. </li></ul><ul><li>YouTube is the #2 search engine on the planet. </li></ul><ul><li>There is currently 150 years worth of video on YouTube. </li></ul><ul><li>Over 3 million people are connected and sharing content to at least </li></ul><ul><li>one other social network. </li></ul><ul><li>YouTube Search Accounts For Nearly 28% Of All Google </li></ul><ul><li>Searches. </li></ul>
  12. 12. Content Optimization 6 <ul><li>Creating unique or original content is key to your long term SEO </li></ul><ul><li>success. </li></ul><ul><li>Your content is what visitors will use to judge value and one of </li></ul><ul><li>the key elements that search engines use to rank your site. </li></ul><ul><li>Whether or not you end up on page 1 or page 100 is largely </li></ul><ul><li>dependent upon the quality and relevance of your content. </li></ul>
  13. 13. Microsites 7 <ul><li>Create niche microsites to direct traffic to your main site. </li></ul><ul><li>One can have various keyword reach domain names that are </li></ul><ul><li>highly valued by Google. </li></ul><ul><li>We cannot stuff it in only one domain name. </li></ul><ul><li>Many of the present directories allow links only to homepage so; </li></ul><ul><li>with Microsite it's a big advantage.  </li></ul>Auto Dealer Website
  14. 14. Classifieds 8 <ul><li>In today's online world, Classifieds have become the medium of </li></ul><ul><li>communication among the online users. </li></ul><ul><li>Free Classified advertising is become the most powerful tool of </li></ul><ul><li>online advertising. </li></ul><ul><li>Dealership can increase their brand through online marketing of </li></ul><ul><li>their products or services. </li></ul><ul><li>Dealers can reach a global audience through this online </li></ul><ul><li>medium. </li></ul>
  15. 15. Slideshare and Scribd for your inventory 9 <ul><li>Presentations are a great way to showcase your inventory – and </li></ul><ul><li>it is great for users. </li></ul><ul><li>Dealerships can take advantage of this online medium to </li></ul><ul><li>generate more leads and to rank increase their digital sales </li></ul><ul><li>funnel. </li></ul>
  16. 16. Wikimotive’s Social Media Marketing strategies have been proven time and again. Wikimotive’s “simple” approach to design, leads to higher conversion campaigns generate many tens of thousands of fans and followers for local businesses and potentially millions of fans for large brands and personalities.
  17. 17. Wikimotive is dedicated to providing the latest Social Media Marketing, Facebook Marketing, and Search Engine optimization techniques to businesses and persons looking to enhance their online marketing presence.