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Facebook’s New Wi-Fi Program


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Digital marketing, social media marketing, small business SEO and web design services in Marlborough, MA at Need help managing your social media? Contact Wikimotive for a free evaluation of your current strategies and advice on how you can improve.

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Facebook’s New Wi-Fi Program

  1. 1. Facebook’s New Wi-Fi Program
  2. 2. Facebook is undeniably one of the most influential companies on theinternet; they dominate the social media landscape and causeweb-wide rage with even the most minor of updates.• Facebook provides a great opportunity for a business website to expand its targeted audience.• It is something more than that a Social medium.• Facebook is a direct channel for communication between you and your potential customers.
  3. 3. Marketing using facebook offers a tremendous competitive edge for cardealers in competitive markets. There are amazing success stories andequally amazing monumental failures. Marketing using Facebook isabout your "Circle of Influence". Could they do more, though? Theycertainly seem to think so...
  4. 4. Facebook is aggressively pursuing its goal of being completelyubiquitous.• Every time it seems that they have started to plateau, they find a new spire to climb.• The social network’s newest stunt is their most interesting yet, with wide-ranging implications for the future of public internet access, and for businesses social media marketing.
  5. 5. The project, called Facebook Wi-Fi, offers a free wireless internet androuter to businesses in their area.• The only catch is that when a customer goes to use the Wi-Fi, they’re stopped at a login screen.• To progress to the internet, they need to check-in at the location through their Facebook account.• If they want to keep their location private, they can assign the check-in’s audience setting to be “only me”.
  6. 6. Once the user checks in, they are dropped on the businesses Facebookpage.• From there, the owner of the business can add an additional layer.• In the current test run, most businesses elect to add a survey that must be completed before the full internet access is granted.
  7. 7. Right now the Wi-Fi program is only available in the areanear Facebook HQ, but if the testing goes well, it will soonbe available nationwide.
  8. 8. This program could prove to be a welcome addition to the landscape,for both the businesses and the customers.• Customers get the Wi-Fi at no cost, just the short hassle of dealing with some advertisements.• Businesses get a free way to provide Wi-Fi, a commodity that is expected more every day.• Additionally, businesses get the benefit of every one of the customers Facebook friends seeing their name on the wall.
  9. 9. Again, it’s still in the test phase, but if Facebook decides to roll it out ona larger scale, it could have a lasting impact on the way we connect tothe internet while we’re out in the world.
  10. 10. Need help managing your social media?Contact Wikimotive for a free evaluation of your current strategies andadvice on how you can improve.
  11. 11. Contact Timothy Martell Twitter Facebook EmailAbout WikimotiveWikimotive is dedicated to providing the latest automotive SEO, Social MediaMarketing, Facebook Marketing, Search Engine optimization techniques and onlinemarketing best practices and services. Wikimotive was conceptualized in 2009 andfounded the following year by its President, Timothy Martell. Beginning as a SearchEngine Optimization service focused on the automotive industry, Wikimotive hasgrown quickly; now servicing numerous verticals and providing a broad range of digitalmarketing services to its clients. Wikimotive’s mission is to provide comprehensivedigital marketing solutions to auto dealerships and businesses of all sizes.Wikimotive’s slogan is, “No Contracts, No Commitments, Just Results.” At Wikimotivewe do not want to provide clients with only the expected results.