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Benefits of Social Media Monitoring For Auto Dealers


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Benefits of Social Media Monitoring For Auto Dealers.

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Benefits of Social Media Monitoring For Auto Dealers

  1. 1. Benefits of Social Media Monitoring For Auto Dealers Market Intelligence Brand Loyalty Greater customer engagement One-to-One Communication Competitive Monitoring
  2. 2. People are using Social Media to talk about everything - including your auto dealership, car buying experience, auto reviews and more. <ul><li>They are sharing thoughts and ideas, discussing experiences and </li></ul><ul><li>perceptions, criticizing and praising and are influencing purchase </li></ul><ul><li>decisions. </li></ul><ul><li>For auto dealers social media monitoring is not an option anymore - it is </li></ul><ul><li>a mandatory requirement. </li></ul>
  3. 3. <ul><li>Unhappy customers can easily leave a negative mention about your </li></ul><ul><li>dealership, their buying experience and/or a sales executive on many </li></ul><ul><li>of the general or auto review websites. </li></ul><ul><li>Monitoring and engaging your customers is important in today's </li></ul><ul><li>digital economy.  </li></ul>
  4. 4. Here are a few Social Media Monitoring Tools <ul><li>Facebook </li></ul><ul><li>Google Alerts </li></ul><ul><li>Social Mention </li></ul><ul><li>Addict-o-matic </li></ul><ul><li>Technorati </li></ul><ul><li>Twitter search </li></ul><ul><li>wikiAlarm </li></ul><ul><li>HowSociable </li></ul><ul><li>Boardtracker </li></ul><ul><li>Commentful </li></ul>
  5. 5. Benefits of Social Media Monitoring <ul><li>Market Intelligence </li></ul><ul><li>Brand Loyalty </li></ul><ul><li>Greater customer engagement </li></ul><ul><li>One-to-One Communication </li></ul><ul><li>Competitive Monitoring </li></ul>
  6. 6. 1 Market Intelligence <ul><li>Social Media monitoring makes it possible to get insight into customer </li></ul><ul><li>trends, innovation in the auto industry, competition, laws and </li></ul><ul><li>regulation and more. </li></ul><ul><li>Your dealership can then react accordingly before the fact. </li></ul>
  7. 7. 2 Brand Loyalty <ul><li>Having a active presence on social media sites and listening to </li></ul><ul><li>customers increases brand loyalty. </li></ul><ul><li>Humanize your dealership - customers always like a personal touch. </li></ul>
  8. 8. 3 Greater customer engagement <ul><li>Social Media Monitoring tools make a great platform to engage your </li></ul><ul><li>customers in a near realtime manner. </li></ul><ul><li>This will enable your dealership to act quickly and efficiently in case on </li></ul><ul><li>any complaints/questions/suggetions.  </li></ul>
  9. 9. 4 One-to-One Communication <ul><li>Listen to customer complaints on social media sites and reach out </li></ul><ul><li>immediately. </li></ul><ul><li>Clarify misconceptions immediately and help wherever possible. </li></ul><ul><li>Using social media it is now possible to have a direct conversation with </li></ul><ul><li>the customers. </li></ul>
  10. 10. 5 Competitive Monitoring <ul><li>Monitor your competition  and optimize your marketing strategy by </li></ul><ul><li>monitoring your competitors' actions.  </li></ul><ul><li>Improve your service and stay ahead of the curve. </li></ul>
  11. 11. Contact Timothy Martell Under Timothy Martell's leadership Marlboro Nissan's website drives more than 30,000 visitors per month. Timothy Martell executes a cutting edge online marketing strategy consisting of Social Media platforms like Facebook, Twitter, SEO, Microsites, Local Search, Consumer Rating Websites, Online Tools etc which have made Marlboro Nissan to become one of the volume leaders in the whole of New England. Marlboro Nissan website has had huge steady increases for almost the entire year (2009). In August 2009 of this year traffic was just shy of 40,000 visits, 1,500 phone calls (online only) and almost 1,000 leads. About Timothy Email