9 Social Media Guidelines For Auto Dealers


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9 Social Media Guidelines For Auto Dealers

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9 Social Media Guidelines For Auto Dealers

  1. 1. 9 Social Media Guidelines For Auto Dealers http://www.wikimotive.net
  2. 2. These guidelines apply to (Dealership) employees or contractors who create or contribute to blogs, wikis, social networks, virtual worlds, or any other kind of Social Media.Whether you log into Twitter, Facebook or YouTube, or comment on online media stories - these guidelines are for you. http://www.wikimotive.net
  3. 3. While all (Dealership) employees are welcome to participate in Social Media, we expect everyone whoparticipates in online commentary to understand and to follow these simple but important guidelines. http://www.wikimotive.net
  4. 4. These rules might sound strict and contain a bit of legal-sounding jargon but please keep in mind that our overall goal is simple: to participate online in arespectful, relevant way that protects our reputationand of course follows the letter and spirit of the law. http://www.wikimotive.net
  5. 5. 1 • Be transparent and state that you work at (Dealership). Your honesty will be noted in the Social Media environment. • If you are writing about (Dealership) or a competitor, use your real name, identify that you work for (Dealership), and be clear about your role. • If you have a vested interest in what you are discussing, be the first to say so. http://www.wikimotive.net
  6. 6. 2 Never represent yourself or (Dealership) in a false or misleading way. All statements must be true and not misleading; all claims must be substantiated. http://www.wikimotive.net
  7. 7. 3 Post meaningful, inoffensive comments - in other words, please, no spam and no remarks that are off-topic or offensive. http://www.wikimotive.net
  8. 8. 4 • Use common sense and common courtesy: for example, it’s best to ask permission to publish or report conversations that are meant to be private or internal to (Dealership). • Make sure your efforts to be transparent don’t violate (Dealership)’s privacy, confidentiality, and legal guidelines for external commercial speech. http://www.wikimotive.net
  9. 9. 5 • When disagreeing with others’ opinions, keep it appropriate and polite. • If you find yourself in a situation online that looks as if it’s becoming antagonistic, do not get overly defensive and do not disengage from the conversation abruptly: feel free to ask your direct supervisor for advice and/or to disengage from the dialogue in a polite manner that reflects well on (Dealership). http://www.wikimotive.net
  10. 10. 6 If you want to write about the competition, make sure you behave diplomatically, have the facts straight and that you have the appropriate permissions. http://www.wikimotive.net
  11. 11. 7 Please never comment on anything related to legal matters, litigation, or any parties (Dealership) may be in litigation with. http://www.wikimotive.net
  12. 12. 8 • Never participate in Social Media when the topic being discussed may be considered a crisis situation. • Even anonymous comments may be traced back to your or (Dealerships)’s IP address. Refer all Social Media activity to your direct supervisor. http://www.wikimotive.net
  13. 13. 9 • Be smart about protecting yourself, your privacy, and (Dealership)’s confidential information. • What you publish is widely accessible and will be around for a long time, so consider the content carefully. • Google has a long memory. http://www.wikimotive.net
  14. 14. Contact Timothy Martell EmailAbout TimothyUnder Timothy Martells leadership Marlboro Nissans website drives more than 30,000visitors per month. Timothy Martell executes a cutting edge online marketing strategyconsisting of Social Media platforms like Facebook, Twitter, SEO, Microsites, LocalSearch, Consumer Rating Websites, Online Tools etc which have made MarlboroNissan to become one of the volume leaders in the whole of New England. MarlboroNissan website has had huge steady increases for almost the entire year (2009). InAugust 2009 of this year traffic was just shy of 40,000 visits, 1,500 phone calls (onlineonly) and almost 1,000 leads.
  15. 15. Wikimotive is dedicated to providing the latest Social MediaMarketing, Facebook Marketing, and Search Engine optimization techniques to businesses and persons looking to enhance their online marketing presence. http://www.wikimotive.net/