7 Reasons why your Auto Dealership needs a mobile website in 2012


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7 Reasons why your Auto Dealership needs a mobile website in 2012.

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7 Reasons why your Auto Dealership needs a mobile website in 2012

  1. 1. 7 Reasons why your Auto Dealership needs a mobile website in 2012 http://www.wikimotive.net
  2. 2. As smartphone adoption rises - Auto Dealers need to embrace mobile technology. <ul><li>According to several research studies by 2014-2015 mobile internet </li></ul><ul><li>traffic will be 50% of the total internet traffic. </li></ul><ul><li>You mobile audience expect your dealership to have a mobile website.  </li></ul><ul><li>In fact Generation Y prefers the mobile web over the desktop equivalent. </li></ul>
  3. 3. Here are 7 reasons why your business needs a mobile website..
  4. 4. 1 Mobile web is the fastest growing communication channel in history <ul><li>Consumers are using their smartphones for everything – inventory </li></ul><ul><li>search, information, news, entertainment, shopping, research, making </li></ul><ul><li>car purchase decisions, finding local areas of interest, etc.  </li></ul><ul><li>According to Eric Schmidt, CEO Google, the Mobile Web is growing 8 </li></ul><ul><li>times faster than the first wave of online Internet adoption. </li></ul>
  5. 5. 2 Your customers expect your business to have a mobile presence <ul><li>Smartphones have become a life tool for consumers.   </li></ul><ul><li>Not having a mobile presence will alienate your customers. </li></ul>
  6. 6. 3 Leverage mobile internet traffic <ul><li>Consumers are searching on the go. </li></ul><ul><li>Having a mobile website makes your company visible in front of a </li></ul><ul><li>growing mobile audience. </li></ul>
  7. 7. 4 Mobile websites are device agnostic <ul><li>Mobile websites reach all audiences - no matter what type of </li></ul><ul><li>smartphone they have. </li></ul><ul><li>Every smartphone has a browser - so users can immediately find you </li></ul><ul><li>on the mobile web. </li></ul>
  8. 8. 5 Competition <ul><li>If your competition has a mobile website - you need one as soon as </li></ul><ul><li>possible.  </li></ul><ul><li>They might attract your regular customers with their mobile presence. </li></ul>
  9. 9. 6 Immediacy <ul><li>Customers carry their smartphones all the time and use them to make </li></ul><ul><li>decisions and act.  </li></ul><ul><li>The very nature of consumer behavior mandates your dealership has a </li></ul><ul><li>mobile presence and you are accessible anytime/anywhere customers </li></ul><ul><li>need you. </li></ul>
  10. 10. 7 Google Mobile Ads <ul><li>Consumers are increasingly using their smart phones for search. </li></ul><ul><li>Your dealership can buy mobile ads via Google and direct customers </li></ul><ul><li>to your mobile optimized site.  </li></ul><ul><li>Your ads will appear beside related mobile search results.  </li></ul>http://www.google.com/ads/mobile/advertisers/casestudies/volvo.html
  11. 11. An mobile optimized website is a must for any auto dealership with a mission, message or brand. <ul><li>Having a mobile site is ultimately about serving customers on the go. </li></ul><ul><li>Make it easier for them to find you and have a seamless experience </li></ul><ul><li>across all channels - physical store, web and mobile. </li></ul><ul><li>Customers pull out their smartphones anytime/anywhere and take action </li></ul><ul><li>- car search, inventory search, mobile search, scan a QR code, product </li></ul><ul><li>search, click-to-call, etc. </li></ul><ul><li>Your dealership needs to be present in the palm of their hands. </li></ul>
  12. 12. Contact Timothy Martell Under Timothy Martell's leadership Marlboro Nissan's website drives more than 30,000 visitors per month. Timothy Martell executes a cutting edge online marketing strategy consisting of Social Media platforms like Facebook, Twitter, SEO, Microsites, Local Search, Consumer Rating Websites, Online Tools etc which have made Marlboro Nissan to become one of the volume leaders in the whole of New England. Marlboro Nissan website has had huge steady increases for almost the entire year (2009). In August 2009 of this year traffic was just shy of 40,000 visits, 1,500 phone calls (online only) and almost 1,000 leads. About Timothy Email