6 Reasons Why Auto Dealers Need a Mobile Strategy


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6 Reasons Why Auto Dealers Need a Mobile Strategy.

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6 Reasons Why Auto Dealers Need a Mobile Strategy

  1. 1. 6 Reasons Why Auto Dealers Need a Mobile Strategy http://www.wikimotive.net
  2. 2. http://www.wikimotive.net <ul><li>PC and desktops have become tools of an old era. More </li></ul><ul><li>and more people are viewing the web using their mobile </li></ul><ul><li>phones. </li></ul><ul><li>Consumers are researching the web on their smartphones </li></ul><ul><li>before making auto purchase decisions. </li></ul><ul><li>Dealers are becoming aware of the shift and are leveraging </li></ul><ul><li>Mobile Web for marketing.   </li></ul><ul><li>Having a Mobile Marketing strategy is key to maintaining a </li></ul><ul><li>strong online presence. For Auto Dealers the mobile </li></ul><ul><li>platform is the biggest opportunity. </li></ul>Source: http://www.squidoo.com/mobile-websites-for-auto-dealers
  3. 3. http://www.wikimotive.net Here are 6 reasons why Auto Dealers need to have a mobile strategy 
  4. 4. http://www.wikimotive.net Mobile web is the fastest growing communication channel in history <ul><li>Consumers are using their smartphones for everything – </li></ul><ul><li>search inventory, special offers, car purchase, </li></ul><ul><li>information, news, entertainment, shopping, research, </li></ul><ul><li>making purchase decisions, finding local areas of </li></ul><ul><li>interest, etc. </li></ul><ul><li>According to Eric Schmidt, CEO Google, the Mobile </li></ul><ul><li>Web is growing 8 times faster than the first wave of </li></ul><ul><li>online Internet adoption.  </li></ul>Source: http://www.urmobile.com/top-10-reasons-you-must-embrace-the-mobile-web/ <ul><li>70% use their smartphones while in </li></ul><ul><li>the store, reflecting varied purchase </li></ul><ul><li>paths that often begin online or on </li></ul><ul><li>their phones and brings consumers </li></ul><ul><li>to the store. </li></ul>1
  5. 5. http://www.wikimotive.net That’s where people expect you to be! <ul><li>In the near future people will view the web most from </li></ul><ul><li>their hand held device. Smartphone have become a life </li></ul><ul><li>tool for consumers. They expect all their friends and </li></ul><ul><li>businesses to  be on the mobile web. </li></ul><ul><li>Mobile Web viewing will surpass traditional desktop and </li></ul><ul><li>laptop web viewing as 81% browse the Internet on their </li></ul><ul><li>smartphone. Not having a mobile presence will alienate </li></ul><ul><li>your customers. </li></ul>Source: http://www.yourlocalmobile.com/mobile-web-design/ 2
  6. 6. http://www.wikimotive.net Leverage mobile internet traffic <ul><li>Consumers are searching on the go. Having a mobile </li></ul><ul><li>website makes your Auto Dealership visible in front of a </li></ul><ul><li>growing mobile audience. </li></ul><ul><li>For some industries like travel, tourism, food, etc having </li></ul><ul><li>a mobile website has become mission critical. </li></ul>Source: http://www.leveragesoftware.com/mobile-social-networking-for-business.html 3
  7. 7. http://www.wikimotive.net Even if you don’t go mobile, your competitors will <ul><li>If your competition is on the mobile web  – you need to </li></ul><ul><li>be there too. . Your audience will no longer default to </li></ul><ul><li>their desktop PC to find you, learn about you or interact </li></ul><ul><li>with you. </li></ul>4
  8. 8. http://www.wikimotive.net Mobile Immediacy <ul><li>Customers carry their smartphones all the time and use </li></ul><ul><li>them to make decisions and act. </li></ul><ul><li>Customers  pull out their smartphones </li></ul><ul><li>anytime/anywhere and take action – mobile search, </li></ul><ul><li>scan a qr code, product search, click-to-call, etc. </li></ul><ul><li>Users expect immediate access to information about </li></ul><ul><li>you, your company and your cause in the mobile web. </li></ul>5
  9. 9. http://www.wikimotive.net Reach your audience on the go <ul><li>If you have a brand, mission or message that you need </li></ul><ul><li>to share (and everyone does), go where your audience </li></ul><ul><li>is: the Mobile Web.  </li></ul>6
  10. 10. http://www.wikimotive.net According To Google Research <ul><li>93% of smartphone owners use their smartphones while at </li></ul><ul><li>home. </li></ul><ul><li>79% of smartphone consumers use their phones to help with </li></ul><ul><li>shopping, from comparing prices, finding more product info to </li></ul><ul><li>locating a retailer Clearly no auto dealer can ignore the mobile </li></ul><ul><li>platform today. </li></ul>Source: http://www.squidoo.com/mobile-websites-for-auto-dealers
  11. 11. Wikimotive is dedicated to providing the latest Social Media Marketing, Facebook Marketing, and Search Engine optimization techniques to businesses and persons looking to enhance their online marketing presence. http://www.wikimotive.net