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2012 Mobile Marketing Strategy For Auto Dealers


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2012 Mobile Marketing Strategy For Auto Dealers.

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2012 Mobile Marketing Strategy For Auto Dealers

  1. 1. 2012 Mobile Marketing Strategy For Auto Dealers
  2. 2. <ul><li>Customers in the market for a new(or used) auto now have a powerful </li></ul><ul><li>realtime personal assistant - &quot;The Smartphone&quot;. </li></ul><ul><li>The smartphone is powerful - because it empowers customers to search </li></ul><ul><li>for the best deals around, read reviews and compare prices. </li></ul><ul><li>Customers on your dealer lot maybe be browsing the prices listed on your </li></ul><ul><li>competition's mobile website to get a better deal.   </li></ul>
  3. 3. <ul><li>Mobile web viewers are 67% more likely to advocate your cause than </li></ul><ul><li>desktop viewers. Generation Y prefers the mobile web over the </li></ul><ul><li>desktop equivalent. </li></ul><ul><li>According to Google 60% of all search is local and drives in-store foot </li></ul><ul><li>traffic. Customers using their mobile are one step closer to making a </li></ul><ul><li>decision. </li></ul><ul><li>No matter what your business - factoring mobile into your business </li></ul><ul><li>equation has become mandatory. Have a look around you and you will </li></ul><ul><li>realize where the whole world is heading - it's &quot;New Mobile Era&quot;. </li></ul>
  4. 4. According to Think With Google.. <ul><li>Automobile buyers turn to the Internet for information in large numbers </li></ul><ul><li>with millions of auto-related queries a month on  </li></ul><ul><li>Mobile shoppers are more likely to use mobile throughout or in the </li></ul><ul><li>beginning, than at the end. </li></ul><ul><li>AdMob's mobile campaign for Volvo yielded an 88% increase in purchase </li></ul><ul><li>intent.  </li></ul>
  5. 5. According to comScore study commissioned by Millennial Media.. <ul><li>Smartphones enable mobile users to engage with rich automotive </li></ul><ul><li>content on their web- and app-enabled devices. </li></ul><ul><li>The consumers accessing automotive content on their mobile devices </li></ul><ul><li>tend to be young males between the ages of 18 and 34. Though females </li></ul><ul><li>only account for 32% of the mobile automotive population, they </li></ul><ul><li>represent a significant number of mobile auto users. </li></ul><ul><li>The comScore study reveals that mobile auto users are incredibly active </li></ul><ul><li>and engaged, which helps auto brands drive consumers from brand </li></ul><ul><li>awareness to purchase quickly. </li></ul><ul><li>21% of users accessed automotive content almost every day, with 31% </li></ul><ul><li>accessing auto content once per week, and 48% accessing this content </li></ul><ul><li>one to three times per month. </li></ul>
  6. 6. In today's Mobile World, customers are turning to mobile technologies and smartphones instead of PCs. Auto dealers today cannot ignore the mobile channel. For 2012 auto dealers must embrace mobile across all departments and engage with customers. 
  7. 7. Here are few ways on how auto dealers can integrate mobile strategy in their business processes..
  8. 8. Mobile Website   1 Create a mobile version of your online website. A mobile website is easy to build and will give your dealership a presence on all smartphones. -- Put your location, working hours, inventory, deals, discounts, offers, etc on your mobile website.
  9. 9. QR Codes   2 QR codes are physical 2D bar codes that, when scanned with a mobile app takes the user to a mobile landing page. <ul><li>Auto dealers can use QR codes on all sales stickers - to make it easy for </li></ul><ul><li>consumers to research the vehicles and get more information. </li></ul><ul><li>That way if a customer comes on a dealer lot after the dealership is closed – </li></ul><ul><li>he/she will still get all the information. </li></ul>
  10. 10. SMS Marketing   3 Getting started with SMS mobile marketing is fast and cost effective.  (a) According to recent research from comScore, 68.1 percent of U.S. mobile subscribers used text messaging on their mobile device in January. (b) Leverage your existing customer database and web opt-in programs and make SMS mobile marketing part of your mobile marketing strategy. (c) Send out coupons/deals/specials to your customers via SMS.
  11. 11. Google Mobile Ads 4 Consumers are increasingly relying on mobile search information. Businesses can connect with consumers while they search on-the-go. (a) Your ads appear beside related mobile search results or across mobile content  (b) Users can click on your ads and you can send them your mobile optimized website.
  12. 12. Mobile Apps Today's customers like to get the information quickly and conveniently. Mobile apps can be the communication tool between auto dealers and their potential customers. Create a mobile app for your dealership and below is some functionality you can provide.. <ul><li>Search and Sort new and pre-owned inventory by price/model/year/  </li></ul><ul><li>View complete car details - multiple photos/videos  </li></ul><ul><li>Save or share your favorite auto search results (social buying) </li></ul><ul><li>Request a service appointment </li></ul><ul><li>View payment details  </li></ul><ul><li>View service specials </li></ul><ul><li>Maps and directions  </li></ul><ul><li>Easy “click-to-call” phone access </li></ul><ul><li>Store hours </li></ul><ul><li>Coupons/Special </li></ul><ul><li>Social sharing on Twitter/Facebook </li></ul> 5
  13. 13. Mobile revolution   is for real – and it is happening now.
  14. 14. Contact Timothy Martell Under Timothy Martell's leadership Marlboro Nissan's website drives more than 30,000 visitors per month. Timothy Martell executes a cutting edge online marketing strategy consisting of Social Media platforms like Facebook, Twitter, SEO, Microsites, Local Search, Consumer Rating Websites, Online Tools etc which have made Marlboro Nissan to become one of the volume leaders in the whole of New England. Marlboro Nissan website has had huge steady increases for almost the entire year (2009). In August 2009 of this year traffic was just shy of 40,000 visits, 1,500 phone calls (online only) and almost 1,000 leads. About Timothy Email Twitter Facebook