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Humanize Your Brand with Relevant People<br />Dave Wienekewww.usefularts.us@usefularts<br />Director of Digital Marketing<...
Who Is In Charge of Brand Insurrection?<br />There is to VP of Disruption.<br />You’ve been here for five hours,this chang...
Brands are holding vessels<br />Customer experience gives brands meaning<br />Customers create their own media –Humanize o...
The Age of the Monolith Brand is Done<br />Its better to be the man behind the curtain than OZ.<br />4<br />
No More Nameless Marketers<br />5<br />
Put a Face in Front of the Brand Name<br />Personalization<br />PERSON<br />Maximized learning by using a control group. (...
Putting a Face to a Name.<br />Seeing Who Sent the Message Matters.<br />4.2%<br />6.2%<br />48%<br />Clicker Rate<br />To...
Persistent Advantage Made Our Control Group Demand In<br />8<br />
If You’re Going to Do This<br />Men and Women View the Use of Personal Image in Marketing Very Differently.<br />Respect I...
Blogging and Tweeting on the Future of Digital Marketing<br />Tweet: @usefulartsBlog: www.usefularts.usEmail: strategy2.0@...
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Humanize Brands: Put a Face to Your Name

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Putting your customer facing staff in front to the brand can totally change how clients treat your communications.

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Humanize Brands: Put a Face to Your Name

  1. 1. Humanize Your Brand with Relevant People<br />Dave Wienekewww.usefularts.us@usefularts<br />Director of Digital Marketing<br />Sokolove Law<br />
  2. 2. Who Is In Charge of Brand Insurrection?<br />There is to VP of Disruption.<br />You’ve been here for five hours,this change is probably in your hands.<br />2<br />
  3. 3. Brands are holding vessels<br />Customer experience gives brands meaning<br />Customers create their own media –Humanize or be humanized!<br />Truth: Brands don’t make their own love.<br />3<br />
  4. 4. The Age of the Monolith Brand is Done<br />Its better to be the man behind the curtain than OZ.<br />4<br />
  5. 5. No More Nameless Marketers<br />5<br />
  6. 6. Put a Face in Front of the Brand Name<br />Personalization<br />PERSON<br />Maximized learning by using a control group. (just the impact of one photo!)<br />6<br />
  7. 7. Putting a Face to a Name.<br />Seeing Who Sent the Message Matters.<br />4.2%<br />6.2%<br />48%<br />Clicker Rate<br />Total Click Rate<br />6.0%<br />9.8%<br />63%<br />7<br />
  8. 8. Persistent Advantage Made Our Control Group Demand In<br />8<br />
  9. 9. If You’re Going to Do This<br />Men and Women View the Use of Personal Image in Marketing Very Differently.<br />Respect Individual Right of Publicity.<br />Insist on Professional Photos.<br />Don’t Let Marketing Glitz Interrupt Personal Relationships. (text personalized emails rock!)<br />Simplicity is the Good Manners of our Age.<br />9<br />
  10. 10. Blogging and Tweeting on the Future of Digital Marketing<br />Tweet: @usefulartsBlog: www.usefularts.usEmail: strategy2.0@gmail.com<br />Special thanks to the digital marketing team at Sokolove Law,and to the fantastic community at #BrandsConf & #140Conf<br />* Disclaimer: opinions expressed are mine, trademarks belong to their respective owners.<br />I’m not a lawyer but I help market them on tv. This presentation contains no legal advice or opinions.<br />

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