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Hospital Brands During the COVID19 Pandemic

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This reviews how top healthcare brands have adapted themselves to the crisis of COVID19 response.

Published in: Healthcare
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Hospital Brands During the COVID19 Pandemic

  1. 1. Friday Fast-5 Fly Over What a difference a year makes: hospital brands engage Covid-19 pandemic May 8, 2020
  2. 2. HDX-15 Research Report / Benchmarking digital excellence from the top 15 U.S. hospital system websites 2 Benchmarking and Insights from the Top 15 U.S. Hospital System Websites Unpacking the Hospital Digital Experience Index
  3. 3. 4 This is how men on staff appeared in 2017 Inclusion 3
  4. 4. Virtual Care Takes Center Stage
  5. 5. Mount Sinai’s Call for Help
  6. 6. Mount Sinai: research bench to bedside
  7. 7. Alert Headers are everywhere
  8. 8. Themes 1. Virtual care becomes primary 2. AI chatbots step-in 3. Covid-19 news hubs
  9. 9. Virtual Care Takes Center Stage Amwell: 3,000% increase in under 60 days. Hospital: Last year: 1,900 televisits This month: 1,900 televisits Next year: 1,900 visits / week
  10. 10. Virtual Care Takes Center Stage
  11. 11. Virtual Care Takes Center Stage
  12. 12. Virtual Care Takes Center Stage
  13. 13. Virtual Care Takes Center Stage
  14. 14. Telehealth: comfort in crisis
  15. 15. https://pkglobal.com/blog/2020/04/telemedicine-will-help
  16. 16. http://usefularts.us/2020/05/03/roy-schoenberg- amwell-telehealth/
  17. 17. Themes 1. Virtual care becomes primary 2. AI chatbots step-in 3. Covid-19 news hubs
  18. 18. Chatbots Take Front Stage
  19. 19. Mayo News Network – Covid19 Hub
  20. 20. Virtual Care Takes Center Stage 30k/day interactions daily optimization
  21. 21. https://ehealthcarestrategy.com/ai-chatbots- join-the-frontline-of-covid-19-triage- conversational-interfaces-speed-care/
  22. 22. Themes 1. Virtual care becomes primary 2. AI chatbots step-in 3. Covid-19 news hubs
  23. 23. Mayo News Network – Covid19 Hub
  24. 24. UPMC News is all Coronavirus
  25. 25. Upcoming webinar Engagement Hubs in Healthcare Webinar: May 28th….tba!
  26. 26. Let’s Chat ;> dwieneke@pkglobal.com

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