Applying Digital Strategy Across the Business

1,786 views

Published on

Learn how to poise yourself and your organization to effectively drive innovation through business strategy. In this workshop you will learn:
• The 9 strategic forces that create business value and how to apply them to your strategy
• How digital innovation can change business fundamentals
• You will leave this workshop with the tools to assemble single page maps to renovate existing businesses approaches, or show how your new approach will obsolete competitors.

Digital Business Strategist, Dave Wieneke, shares a system he uses help enterprises develop digital opportunities that reshape their business and change their industry’s competitive landscape.

Published in: Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
1,786
On SlideShare
0
From Embeds
0
Number of Embeds
244
Actions
Shares
0
Downloads
1
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • Unprecedented leadership. Integrate – DIGITAL BUSINESS
  • “Relationship pipe” to owners.Improve ownership experience.Streamline service orders.More active two way communication.See how manuals are really used.Sell position to related services.Potential future interactions with auto telemetry.
  • NYT is Elitist – get informed while learning english from one of the Word’s best news sources.Content + Context = RebrandGives them a new segment.
  • Applying Digital Strategy Across the Business

    1. 1. Applying Digital Strategy Across the Business<br />Dave Wieneke@usefularts<br />
    2. 2. 2<br />The Wealth of Change<br />Compound annual growth rate over five years<br />[Source: IBM, CEOs are expanding the innovation horizon: important implications for CIOs]<br />
    3. 3. market boundaries are not given<br />they are reconstructed by the<br />actions & beliefs of industry players<br />
    4. 4. RED OCEAN<br />BLUE OCEAN<br /><ul><li>compete in existing markets
    5. 5. beat the competition
    6. 6. explore existing demand
    7. 7. make the value/cost trade-off
    8. 8. align with differentiation OR low cost
    9. 9. create uncontested markets
    10. 10. make competition irrelevant
    11. 11. create & capture new demand
    12. 12. break value/cost trade-off
    13. 13. align with differentiation AND low cost</li></li></ul><li>5<br />What Are Some Industries<br />Which Have Been Remade in recent memory? <br />
    14. 14. What Industries Has Tech Remade<br />6<br />
    15. 15. Digital Shift Calls For a New Business Model<br />7<br />
    16. 16. IT Had Tools Just Waiting to be Liberated!<br />8<br />IT<br />ListservesSMTP Email<br />Hosting<br />Portals<br />LoganalysisGroupwareApp Dev<br />Security<br />Data<br />
    17. 17. They are in our hands<br />9<br />Marketing<br />ListservesSMTP Email<br />Hosting<br />Portals<br />LoganalysisGroupwareApp Dev<br />Security<br />Data<br />Social ListsEmail Marketing<br />Corporate<br />Corporate Sites<br />Web AnalyticsCommunityMobile Apps<br />Compliance<br />CRM<br />----------<br />Social Networks<br />SEO / PPC<br />IT<br />
    18. 18. But increasingly *companies* are digital<br />10<br />DigitalBusiness<br />DigitalMarketing<br />ListservesSMTP Email<br />Hosting<br />Portals<br />LoganalysisGroupwareApp Dev<br />Security<br />Data<br />Social ListsEmail Marketing<br />Corporate<br />Corporate Sites<br />Web AnalyticsCommunityMobile Apps<br />Compliance<br />CRM<br />----------<br />Social Networks<br />SEO / PPC<br />eCRMTransactional<br />Client Suppt.<br />Community<br />BIClient CommunityProduct Delivery<br />Legal<br />Data Governance<br />DigitalIT<br />360 client viewxChannel ROI<br />Client experience<br />
    19. 19. Relationship Pipes for Manufacturers<br />Dave Wieneke – www.usefularts.us<br />
    20. 20. New Digital Products as Marketing<br />12<br />
    21. 21. We Need a Less Specialized Vision<br />13<br />
    22. 22. Communications & Prototyping Map <br />14<br />Shows how an organization creates, delivers, and captures value.<br />
    23. 23. And there’s a book (soon a second).<br />15<br />
    24. 24. Customers<br />16<br />What’s a Segment?<br />Who believes in them?<br />How do *you* cut them?<br />
    25. 25. Your Value Proposition<br />17<br />New Category<br />Performance<br />Status<br />Price / TCO<br />Risk Reduction<br />Usability<br />
    26. 26. Channels Connect Them<br />18<br />
    27. 27. Relationship is the Context<br />19<br />
    28. 28. Revenue Streams<br />20<br />Asset Sale<br />Rental<br />Usage / Sales Fee<br />Subscription<br />Licensing<br />Advertising<br />Fixed PriceList, Feature Use, Segment, Volume<br />Dynamic PriceNegotiation, Yield Mgt, Real Time Mkt, Auction<br />
    29. 29. Logic | Emotion<br />21<br />
    30. 30. Key Resources<br />22<br />Physical<br />Human<br />Brand<br />IP<br />Financial<br />Customer Base<br />
    31. 31. Key Activities<br />23<br />
    32. 32. Key Partnerships<br />24<br />
    33. 33. Cost Stream<br />25<br />
    34. 34. Efficiency | Value <br />26<br />Improvement<br />Invention<br />
    35. 35. Design Pattern 1: The FREE Play<br />The demand you get at a price of zero is far greater than the demand you get at a very low price.<br />Yet, the incremental production costs separating low cost and free digital products are often zero. In some cases free can be cheaper.<br />The awareness, attention and relationship generated by free can have significant value.<br />27<br />After giving away 100 billion free callsSkype sold at a value of $8.5 billion…to Microsoft<br />Goolge’s not a real company, it’s a house of cards. - Steve Ballmer, CEO, Microsoft<br />
    36. 36. Start With Three Steps<br />28<br />
    37. 37. What Does Google Do For Free?<br />29<br />Free Search<br />Web Surfers<br />Free<br />
    38. 38. Google: and paid, and more free<br />30<br />AdvertisersWeb SurfersPublishers<br />Targeted Ads<br />Free SearchMonetize Content<br />Keyword Auctions<br />Free<br />
    39. 39. Google: the Multi-sided Platform<br />31<br />Platform MgtAd SalesInnovationAnti-Anti Trust<br />Other SearchProvidersThe SEO CommunityTrademarkHolders<br />AdvertisersWeb SurfersPublishers<br />Targeted Ads<br />Free SearchMonetize Content<br />Data PlatformsAd Matching<br />Keyword Auctions<br />Platform Costs<br />Free<br />Ad Costs ~0!<br />
    40. 40. Pattern 2: Amazon - Unbundle & Diversify<br />32<br />Online ProfilesCustomized Recos---Membership to save on shipping<br />Software Dev.<br />Fulfillment<br />Global Consumer Market(NA, EU, ASIA/Pac)<br />Marketplace forLow Value Items<br />LogisticsPartnersAffiliates<br />Amazon.com---Affiliate Marketing<br />IT SystemsGlobal Fulfillment“Leader” Brand<br />Huge long-tailselection<br />Sales Margin is Low<br />State of the art marketing& fulfillment system<br />
    41. 41. What Could Happen?<br />Trends: regulation, technology, societal, economic<br />Industry:<br />>Suppliers<br />>Stakeholders<br />>Competitors<br />>Insurgents<br />>Substitute Products<br />Market:<br />>Shifting Needs<br />>New segments<br />>Marketing issues<br />>Margins<br />Economic: global conditions, capital, input costs, infrastructure<br />33<br />
    42. 42. Amazon: Unbundle to Diversify<br />34<br />Online ProfilesCustomized Recos---Membership to save on shipping<br />Software Dev.<br />Fulfillment<br />Global Consumer Market(NA, EU, ASIA/Pac)<br />Marketplace forLow Value Items<br />LogisticsPartnersAffiliates<br />Amazon.com---Affiliate Marketing<br />IT SystemsGlobal Fulfillment“Leader” Brand<br />Huge long-tailselection<br />Sales Margin is Low<br />State of the art marketing& fulfillment system<br />
    43. 43. Amazon SWOT Analysis<br />35<br />Online ProfilesCustomized Recos---Membership to save on shipping<br />Software Dev.<br />Fulfillment<br />Global Consumer Market(NA, EU, ASIA/Pac)<br />Marketplace forLow Value Items<br />LogisticsPartnersAffiliates<br />Amazon.com---Affiliate Marketing<br />IT SystemsGlobal Fulfillment“Leader” Brand<br />Huge long-tailselection<br />Sales Margin is Low<br />State of the art marketing& fulfillment system<br />
    44. 44. Amazon SWOT Analysis<br />36<br />Online ProfilesCustomized Recos---Membership to save on shipping<br />Software Dev.<br />Fulfillment<br />Global Consumer Market(NA, EU, ASIA/Pac)<br />Marketplace forLow Value Items<br />LogisticsPartnersAffiliates<br />Huge long-tailselection<br />Developers<br />Fulfillment by Amazon<br />Firms that needfulfillment<br />Amazon.com---Affiliate Marketing<br />IT SystemsGlobal Fulfillment“Leader” Brand<br />Amazon Web SvcsEC2, SQS etc.<br />APIs<br />Sales Margin is Low<br />State of the art marketing& fulfillment system<br />Higher margins that retail<br />Cloud Computing FeesFulfillments Services Fees<br />
    45. 45. Yes, there’s an app for this<br />37<br />
    46. 46. Sketches Can Become Prototypes<br />
    47. 47. 39<br />
    48. 48. Applying Digital Strategy Across the Business<br />Tweet: @usefulartsBlog: www.usefularts.usEmail: strategy2.0@gmail.com<br />Special thanks to Alexander Osterwalder, Yves Pigneur and 470 co-creators behind the Business Model Generation rubric.<br />

    ×