Making the shift from Outbound to Inbound Marketing

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View the slide deck from Widen Enterprises titled "Making the shift from Outbound Sales to an Inbound Marketing Organization."

Widen marketing teams have presented their story and "how they did it" at the Experience Inbound Conference by Stream Creative and the American Marketing Association - Madison Chapter marketing innovators luncheon.

To learn more about Widen, content marketing and inbound marketing operations, get in touch with us at: http://www.Widen.com.

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Making the shift from Outbound to Inbound Marketing

  1. 1. Making the shift from Outbound Sales to an Inbound Marketing Organization Experience Inbound Conference – January 9, 2013 www.widen.com
  2. 2. Jake Athey Marketing Manager, Widen Nina Brakel-Schutt Brand Strategist, Widen www.widen.com
  3. 3. Who is Widen? Digital Asset Digital Asset Management Management A comprehensive understanding of the asset lifecycle Premedia
  4. 4. Widen Before Inbound Marketing • Buying lists • Making cold calls • Sending cold emails • Making appointments and driving all over the state/region
  5. 5. HOW WE MADE THE CHANGE
  6. 6. 1. We changed our team structure
  7. 7. 2. We made DAM the core product
  8. 8. 3. We put more into marketing
  9. 9. 4. We created content to drive traffic
  10. 10. 5. We put systems in place to support inbound
  11. 11. LESSONS LEARNED
  12. 12. Lessons Learned Timing and positioning are critical.
  13. 13. Lessons Learned Surround yourself with the right people.
  14. 14. Lessons Learned People won’t buy it if they don’t need it.
  15. 15. Lessons Learned Know who you’re talking to.
  16. 16. Lessons Learned Be helpful, not hypeful.
  17. 17. Lessons Learned Be everywhere, so people find you.
  18. 18. Lessons Learned Be prepared to change and evolve.
  19. 19. Companies Who Can Help You Make This Happen • • • • • • • • Salesforce.com Google AdWords, Analytics and Webmaster Tools ExactTarget, Emma, Constant Contact Compendium Blogware Marketo, Pardot, Right On Interactive Hubspot Wider Funnel Stream Creative
  20. 20. Thank you! Contact Widen: marketing@widen.com See our blog posts: blog.widen.com Join us on LinkedIn: Linkedin.com/company/widen-enterprises

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