Presented by Widen's Jake Athey and Nina Brakel-Schutt at the BMA Milwaukee and B2B Marketing first annual Third Coast Marketing Visionaries Conference on August 31, 2017.
Today’s modern B2B marketer has so many options and the devil is in the details. The key to success is planning. This presentation shows how progressive B2B organizations lay the ground work to build a solid and modern marketing strategy, win corporate buy in, develop a team across the organization and beyond to achieve impressive marketing results.
Widen shares how their roadmap for CX (customer experience) and integrated marketing was developed, how it’s practically managed daily, and the value that’s brought for stakeholders. Learn more at http://www.widen.com.