During SXSW interactive 2010, mobile start-
up NearVerse launched LoKast, a proximity-
based iPhone app that allows users within a
300-foot radius to share content, discover
new music, and turn normal browsing into a
“shared” experience by letting users “tune”
into each other’s screen.
The system requires all participants to have
the app open at the same time, and be
connected to the same wiﬁ network or have
Before, during and after the consumer
launch, LoKast received much praise from
the tech community, and was named the
“ﬁrst disposable social network.”
by diveguru911 - Version 1.0
Tech bloggers loved the application, the
technology and its implications, but those who
had NOT received the press release with
ʻhow to useʼ instructions were confused.
by Samtharam - Version 1.0
by Soccermex - Version 1.0
by Blessens2U - Version 1.0
What can we do to simplify LoKast for
Through in-person usability tests
and exploring the online
ecosystem (blog comments,
twitter, facebook), we were able to
understand the userʼs problems
This was the opening
screen, users didn’t
know where to start.
Buttons like LoKast and
NearVerse are not in their
vocabulary so why should
they click there?
What do these
Browser??? Before sharing and
Why would I
need that? How do I
others, user must add friends?
turn on Bluetooth or
connect to wiﬁ, this
I hear you can was not obvious
where do I go
to do that? Where’s the
Top 3 Problems
No clue what the
app actually does
High Learning Curve
How do I add friends? Unintuitive Navigation
Does it need an internet
I canʼt locate media
+/- Add Media
Battling the Curve.
Intro screen allows user to “Discover”
Lokast and get step-by-step help at
the start of their experience. Also
deﬁnes LoKast and NearVerse to Easy to Connect. Usability.
make headway into people’s
vocabulary. Through organizing the information
hierarchy, users are able to see that “Buttons are for Actions.”
This info is easily accessible through “Optimize Networks” is higher in
the info button. importance. By replacing words with buttons, users
understand link leads to an action.
Easily accessible info beats Optimizing Network is the Streamlining buttons eliminates
High Learning Curve. key to connectivity. confusion.
What amazed me is that it’s very easy to set up; I
someway expected it to be additional complex than
the little steps it took. It works with 3G, Bluetooth or
else Wi-Fi, so we don’t require any additional
enhancements to use it. The just glitch is that it works
just among LoKast users inside proximity of 300 feet
to every other.
Sharing things is extremely easy. All you
have to do is touch a person that you want
to share from. Once you select a person
from the list at the top you can then
browse their available files using the same
icons that you share files with. Opening
one up is as easy as touching it.