Ba401 Case 2 6 Sap Company

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Ba401 Case 2 6 Sap Company

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  • SAP has a rich heritage of helping companies of all sizes improve their business processes and drive stronger profits. In fact, nearly 50% of our customers have annual revenues of $200 million or less. Our committed to them is unwavering and provides a solid foundation for your business.
  • The Five Unique Selling Points
  • Ba401 Case 2 6 Sap Company

    1. 1. BA401 Case Study 2_6 SAP Systems Application Program in Data Processing
    2. 2. SAP - 32 Years in the Business of Business <ul><li>12 Million Users. </li></ul><ul><li>94,000 Installations. </li></ul><ul><li>1,600 Partners. </li></ul><ul><li>25 Industry Solutions. </li></ul><ul><li>30,000 employees. </li></ul><ul><li>Located in 120 countries. </li></ul><ul><ul><li>SAP is the recognized leader in providing collaborative business solutions for all types of industries and for every major market </li></ul></ul><ul><ul><li>Founded in 1972, headquartered in Walldorf, Germany </li></ul></ul>Nearly 50% of SAP Installations are in companies with annual revenues less than $200 million
    3. 3. SAP Background
    4. 4. Case Summary <ul><li>How did SAP America step on the Business ?? </li></ul><ul><li>Right Strategic Focus </li></ul><ul><li>Effective Market Strategy </li></ul><ul><li>RESOURCING EXPLOSIVE GROWH </li></ul><ul><li>Professional Services </li></ul><ul><li>Support & Infrastructure </li></ul><ul><li>Reorganization </li></ul>
    5. 5. Strategic Focus
    6. 6. Strategic Focus “ We have a grate product, and if you, Consulting Firms, are willing to make the investment we are not going to compete with you for the same consulting business”
    7. 7. Strategic Focus Consulting Firms Partnering
    8. 8. SAP American Market Strategy
    9. 9. RESOURCING EXPLOSIVE GROWH ICOEs Industry Center of Expertise
    10. 10. RESOURCING EXPLOSIVE GROWH Type of Partner
    11. 11. RESOURCING EXPLOSIVE GROWH Knowledge Knowledge Partner Competency Centers
    12. 12. Professional Services Professional service were those activities provided to customers for Consulting & Training. Consulting, ICOE
    13. 13. Professional Services Professional service were those activities provided to customers for Consulting & Training. Training
    14. 14. Support & Infrastructure Human Resources are outsource Human Resources
    15. 15. Support & Infrastructure Standardized license agreement Clear-cutting proposal License and Contract
    16. 16. Support & Infrastructure Everything must be present at the beginning of the sales cycle Sales 6-12 months sale cycle
    17. 17. Reorganization <ul><li>Becoming the Standard </li></ul><ul><li>Continuing to close global deal </li></ul><ul><li>Increasing Sale </li></ul><ul><li>Moving into the midtier market </li></ul>“ People are working separately on the same problem, so instead of fixing something once, we fix four time”
    18. 18. Reorganization
    19. 19. Reorganization
    20. 20. Reorganization Platinum Consultant

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