Point-of-sale integrated mobile coupon and voucher campaigns

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This set of case studies covers some of the exciting and highly effective point-of-sale integrated mobile coupon and voucher campaigns that have been run using wiGroup's technology.
wiPlatform is an open and inter-operable mobile transaction platform that sits across retailers' points-of-sale systems. Retailers only have to integrate once to be able to accept any mobile transaction or currency types that plug into the other side of wiPlatform.
wiPlatform contains an advanced couponing engine which enables retailers, brands and agencies to run camapigns and strategies to directly drive sales.
wiPlatform delivers real time tracking and reporting and enables tracking of marketing spend from 'first touch' to till point.
A number of campaigns run through wiPlatform have seen redemption volumes of 1 million plus.

Published in: Marketing

Point-of-sale integrated mobile coupon and voucher campaigns

  1. 1. wiGroup Case Studies © WIGROUP 2014
  2. 2. Contents 1 Tanqueray 7 2 Clover 8 Impala 3 Hungry Lion #1 9 4 Hungry Lion #2 5 Kauai 6 © WIGROUP 2014 Daddy’s Deals Drive Dry Comfort & Bona
  3. 3. CLIENT TANQUERAY CAMPAIGN MECHANIC Shortcode CUSTOMER JOURNEY 1 Call to action 2 Shortcode SMS 3 Point of Sale 4 Discount SMS Shortcode was used to reward all customers with a free tot of Tanqueray when they spent R100 or more in any Col’Cacchio store.
  4. 4. CLIENT CAMPAIGN MECHANIC CLOVER Social Media CUSTOMER JOURNEY 1 Enter Mobile Number 2 Receive SMS 3 Point of Sale 4 Discount The campaign integrated a Facebook app and mobile vouchers with print and TV advertising, in-store activations and on-pack printing. Vouchers were sent directly to customer’s cellphones via SMS and could be redeemed in any Shoprite, Checkers or Pick n Pay. 594 Vouchers issued 115 Vouchers redeemed 19.36% Redemption rate
  5. 5. CLIENT CAMPAIGN MECHANIC HUNGRY LION USSD CUSTOMER JOURNEY 1 USSD 2 Point of Sale 3 Discount Hungry Lion is able to track the time from when a code is issued to when it is redeemed, offering them valuable customer and marketing insight. Wednesday Deal Free vanilla ice cream 12 241 Time issued to redeemed Coupons issued 27.1% 30.5% 9 642 Coupons redeemed 18.3% 79% Redemption rate 24.1% 1 Hour 4 Hour 12 Hour 24 Hour
  6. 6. CLIENT CAMPAIGN MECHANIC HUNGRY LION USSD CUSTOMER JOURNEY 1 USSD 2 Point of Sale 3 Discount Hungry Lion is able to track the time from when a code is issued to when it is redeemed, offering them valuable customer and marketing insight. Thursday Deal Free 2lt Coke with every 21 piece bucket 3 562 Time issued to redeemed Coupons issued 5% 2 022 5.8% 12.5% Coupons redeemed 76.7% 57% Redemption rate 1 Hour 4 Hour 12 Hour 24 Hour
  7. 7. CLIENT CAMPAIGN MECHANIC KAUAI Social Media CUSTOMER JOURNEY 1 Enter Mobile Number 2 Receive SMS Customers liked the Kauai Facebook page, entered their mobile number, received an sms with their wiCode, and could then redeem their free smoothie in-store. 3 Point of Sale 4 Discount 600 Vouchers issued 215 Vouchers redeemed 35.8% Redemption rate
  8. 8. CLIENT DADDY’S DEALS CAMPAIGN MECHANIC Channel Integration CUSTOMER JOURNEY 1 Buy Online 2 Receive SMS 3 Point of Sale 4 Discount Daddy’s Deals offered their customers a chance to get a delicious and refreshing 350ml Kauai smoothie for the grand total of just R2. 66 213 Vouchers issued 23 158 Vouchers redeemed 38% Redemption rate
  9. 9. CLIENT DRIVE DRY CAMPAIGN MECHANIC Social Media CUSTOMER JOURNEY 1 Facebook Login 2 Enter Mobile Number 3 Declare 4 Reward People visit the Drive Dry website which is linked to the Facebook page. They can declare whether they are drinking and not driving, or driving and not drinking to their own personal events, or other public events listed on the site. Voucher rewards, across multiple retailers, are given at random in order to spread the word and encourage people to make more declarations. The campaign was designed to create awareness through social platforms and voucher rewards for declarations. 86% Redemption rate R100 Checkers voucher 40% Redemption rate R50 Kauai voucher 27% Redemption rate R25 Vida e Caffe voucher
  10. 10. CLIENT IMPALA PLATINUM CAMPAIGN MECHANIC SMS CUSTOMER JOURNEY 1 Upload Mobile Number 2 Receive SMS 3 Point of Sale 4 Discount The aim of the campaign is to reward mine workers for working overtime with a R30 KFC meal voucher. The mine worker’s supervisor is able to issue the voucher instantaneously. The perceived value of the reward is more than the actual cost to the company. 88% Redemption rate Over R140 000 Worth of vouchers processed to date
  11. 11. CLIENT COMFORT CAMPAIGN MECHANIC Shortcode CUSTOMER JOURNEY 1 Call to action 2 Shortcode SMS 3 Point of Sale 4 Discount Customers who bought a bottle of Comfort fabric softener received a free copy of Bona Magazine valued at R9.95. The shortcode mechanism was advertised in store. The campaign allowed customers to receive their wiCode while in store, and use it for their current basket, resulting in a seamless process and immediate satisfaction.
  12. 12. Email Office Web Address © WIGROUP 2014 info@wigroup.co.za +27 21 448 9974 www.wigroupinternational.com 4th Floor Terraces Building, Black River Park South, Fir Street, Observatory, Cape Town

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