Observation Lab Assignment• I live in Silicon Valley, a big melting pot !• How about to observe the culture  differences f...
Coffee shops around the world             Café VenetiaPeet’s                        Fantasia     Coupa Cafe               ...
Italy USA                             Taiwan/ChinaVenezuela           Africa                              Vietnam
So uncle sam!
Ohh, Venice         So Artsy!
So Playful, upbeat, happy!
Feel like I am in ChinaAsian Coffeehouses are similar.Mostly Asiancustomers.
Ola’s closed when I visited   Very colorful!
Insights• Coffee shops definitely showcase culture  Pictures worth thousands of words… but here are some:  – Store front, ...
Surprises• Found so many ethnic coffee shops in my own  neighborhood  – Didn’t know we have an Africa community• Fantasia ...
Hidden Opportunities• Coffee shops are adopting technologies  –   WiFi in most places  –   Google wallet in a few places  ...
Epilogue6 coffee houses in one day, I am high!
Explore the world from my home town
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Explore the world from my home town

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For the Observation Lab assignment for the venture lab crash course on creativity, I have decided to check out various ethnic coffee shops in my neighborhood. I gained a lot of insights, was surprised in many ways, learnt a lot along the way. Moreover, I saw coffee shops could be perfect place for meetups, study groups for the MOOC students. This is the future of class rooms for lifelong learners.

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  • I like your insight on coffee shops helping to organize meet-ups or study groups. Could businesses cooperate with coffee shops to offer space for meetings, and also offer classes (such as financial institution giving fre financial classes - - - using coffee shops to biuld brand awareness for your service?)
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Explore the world from my home town

  1. 1. Observation Lab Assignment• I live in Silicon Valley, a big melting pot !• How about to observe the culture differences from the coffee shops !• I carefully selected shops representing different cultures Café Venetia Peet’s Ola’s Exotic CoffeeCoupa Cafe Fantasia Aroma Coffee
  2. 2. Coffee shops around the world Café VenetiaPeet’s Fantasia Coupa Cafe Aroma Coffee Ola’s Exotic Coffee
  3. 3. Italy USA Taiwan/ChinaVenezuela Africa Vietnam
  4. 4. So uncle sam!
  5. 5. Ohh, Venice So Artsy!
  6. 6. So Playful, upbeat, happy!
  7. 7. Feel like I am in ChinaAsian Coffeehouses are similar.Mostly Asiancustomers.
  8. 8. Ola’s closed when I visited  Very colorful!
  9. 9. Insights• Coffee shops definitely showcase culture Pictures worth thousands of words… but here are some: – Store front, furniture, store arrangement – Employees – Atmosphere • Why Chinese coffee shops/restaurant are noisier? – Music • I wish I know more about Venezuela music to tell whether Coupa Café is playing “local” music• Visiting coffee shops can learn culture – Chat with owners and employees
  10. 10. Surprises• Found so many ethnic coffee shops in my own neighborhood – Didn’t know we have an Africa community• Fantasia Tea Café business is sooo good… – Continuous line around the corner during entire half hour I was there.• Piece of trivia found during research: – World Values Survey has consistently shown Venezuelans to be among the happiest people in the world – hmm, maybe I should go to Coupa café more often
  11. 11. Hidden Opportunities• Coffee shops are adopting technologies – WiFi in most places – Google wallet in a few places – OrderAhead at one place – Twitter… – My next new technology? • Help organize meetups and study groups? – Coupa café has a perfect separate room and large table – Extra credit for projectors and white boards….
  12. 12. Epilogue6 coffee houses in one day, I am high!

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