Mobile Shopping in the Future of Retail - GWU Spring 2013
FUTURE of RETAIL
What is omnichannel?
Three Key Areas:
Driving mobile engagement
popular mobile shopping apps
Omnichannel puts the consumer front and center,
creating a consistent, seamless experience in each channel.
of retailers seek
mobile commerce growth
US Retail Mobile Commerce Sales, 2011 – 2017
billions and percent of retail e-commerce
via eMarketer, Q1 2013
more than any other
form of advertising
have purchased after
sharing or liking on
Facebook, Pinterest or Twitter
WANELO, the new social
community for shopping.
quick quiz: phone use
What percentage of people use their
smartphone in the bathroom?
75% use their smartphone in the bathroom.
three key areas
• Showrooming: the practice of examining merchandise in-store, but
then shopping online to purchase at a lower price.
• Showrooming isn’t just for smartphone users; anyone can view a
product in-store and then order online at home.
• In 2012, showrooming cost brick-and-mortar retailers an estimated
$217 billion in sales loss.
quick quiz: showrooming victims
In the US, who is the most showroomed retailer?
Pet Smart Best Buy Toys R Us
Bed Bath &
Bed Bath & Beyond has the highest risk of
showrooming; Best Buy is the 4th.
of smartphone users use their
device while shopping in-store
of users start with a browser
search; making the mobile site
an important focus area
Macy’s in-store mobile
of smartphone shoppers use
their device for purchase
transaction volume of
payments made through
Mobile POS system
used at Nordstrom
quick poll: mobile wallet
How many of us have a mobile wallet
or have paid using our smartphone?
Everyone agreed: simplicity is key. Faster to load, easier to use.
Mobile & Social Ads
App or Site
Consistency is key as the brand and
consumer connect in each channel.
quick quiz: mobile devices
There will be more
mobile devices than people
in the world by 2014?
TRUE or FALSE
By 2014, there will be more mobile devices
than people in the world…that’s over 7 billion!
make it seamless
Retail is about the destination—the experience.
Now, one brand can have many different destinations.
But, the experience, should always be the same.
Mobile is the fastest growing retail channel.