Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Hashtag Marketing by Amex

97,204 views

Published on

a case study of HashTag Marketing

  • Be the first to comment

Hashtag Marketing by Amex

  1. 1. #AmexMakeMyDay A real case of hashtag marketing Photo taken: 2013/12/22 Location: Washington Square Park, NYC Copyright 2013-2014 iPot® Inc. Contact: eyeaim@gmail.com
  2. 2. #AmexMakeMyDay Follow up finding: http://hash.ly/AmexMakeMyDay Copyright 2013-2014 iPot® Inc. Contact: eyeaim@gmail.com
  3. 3. Customer: What to have? Action Support Info Sample tasting Copyright 2013-2014 iPot® Inc. Contact: eyeaim@gmail.com
  4. 4. Amex: What more to Invest? QR Code HashTags -over-the-air Copyright 2013-2014 iPot® Inc. Contact: eyeaim@gmail.com A nice landing page for mobile devices
  5. 5. #AmexMakeMyDay via “Hashtags-over-the-air” #LuckyPizza A ROI decision for AMEX Copyright 2013-2014 iPot® Inc. Contact: eyeaim@gmail.com
  6. 6. QR Code HashTags-over-the-air #SO – Web 2.0 Source #LO – Locally Relevant #MO – User’s own device Copyright 2013-2014 iPot® Inc. Contact: eyeaim@gmail.com
  7. 7. iPot® Inc. drives a technological innovation to turn normal WiFi hotspots into radio stations for hashtag broadcasting, operable either by independent hosts or syndicated networks. Cross-media contents will be aggregated under hashtags and broadcast within an intimate WiFi coverage area and accessed via our hash.ly Android App. Our hashtags-over-the-air ecosystem also includes a marketplace where surplus WiFi channels can be listed for leasing and earning income. Copyright 2013-2014 iPot® Inc. Contact: eyeaim@gmail.com
  8. 8. #CustomerHappy #AmexHappy Copyright 2013-2014 iPot® Inc. Contact: eyeaim@gmail.com
  9. 9. Check it out: Hashtags-over-the-air ReThinkWiFi.com HashSpot.com Copyright 2013-2014 iPot® Inc. Contact: eyeaim@gmail.com

×