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2008-2009
Advertising Information
     Effective May 15, 2008




                              CB-51508
CarolinaBride…
    Southern flair and regional concentration make this the top choice for wedding professionals who
    wan...
Market Research
If your goal is to reach engaged couples, their parents, or even wedding guests – a market accounting for ...
What's the Buzz About?

                                                                                                  ...
Content
FEATURE STORY
Put your latest bride in Carolina Bride! We select
cover features from advertisers’ submissions and
...
Wedding Magazine Media Kit
Wedding Magazine Media Kit
Wedding Magazine Media Kit
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Wedding Magazine Media Kit

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Project Name: Carolina Bride Media Kit 2008
Project Coordinator: Wendy Holmes
Concept & Research: Wendy Holmes
Creative Designer: Lawrence Stewart

Published in: Design
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Wedding Magazine Media Kit

  1. 1. 2008-2009 Advertising Information Effective May 15, 2008 CB-51508
  2. 2. CarolinaBride… Southern flair and regional concentration make this the top choice for wedding professionals who want to reach the local bridal market. We are excited to share with you that Carolina Bride is Our niche is connecting Triangle newlyweds-to-be celebrating its one-year anniversary in the Triangle! and wedding professionals. Brides-to-be love Carolina Carolina Bride is a sophisticated publication reaching Bride because they have the opportunity to be a Carolina a market that wants style and substance. Our fashion Bride by submitting photos and story ideas. What bride savvy brides want a unique wedding and are involved doesn’t want to see her wedding day published? And in every detail throughout the planning process. They what wedding professional wouldn’t enjoy this extra have a taste for quality and look for creative solutions in exposure? developing their event. BRIDAL Annual Circulation & Distribution: 2008 EVENT REGISTRY SPONSORSHIP 4,600 4,500 • 20,000 Copies Annually (10,000 Copies Per Issue). • 4,000 copies distributed across all advertiser locations. NEWSSTANDS 2,400 WAITING AREAS DIRECT ORDERS 2,000 1,500 EVENT PARTICIPATION 1,000 EVENT PARTICIPATION 1,000 - We participate in the following bridal shows: Belk, Cary Magazine, and Holly Springs. Plus, we are at com- munity events where The N&O is distributed: Great Grapes, Race for the Cure, NC State Fair, and Carolina Christmas Show. DIRECT ORDERS 1,500 - From brides-to-be and local churches through the N&O Special Occasions desk. WAITING AREAS 2,000 - We are available in select upscale salons and spas, as well as select college student unions. NEWSSTANDS 2,400 - We are available at select N&O subscription kiosks and Barnes & Noble. EVENT SPONSORSHIP 4,500 - We have partnered with Forever Bridal, the Triangle’s leading bridal production company, to be one of their major media sponsors at all four of their shows: January, April, August, and October. In addition, through The N&O, we are a media sponsor for the Greater Raleigh Chamber of Commerce’s Quarterly Executive Women’s Luncheon Series, the Chamber’s Business Expo, and the Southern Women’s Show. BRIDAL REGISTRY 4,600 - We are available at Belk; Dillard’s; Bed, Bath & Beyond; Le Creuset; Things Remembered; and Pottery Barn. Source: Carolina Bride Circulation Desk. Numbers are based on annual distribution. 2
  3. 3. Market Research If your goal is to reach engaged couples, their parents, or even wedding guests – a market accounting for over $120 billion annually1 – Carolina Bride magazine is a must when it comes to your overall marketing strategy. How couples spend $120 BILLION during a 16-month shopping spree 1 Day of Wedding - $24 BILLION Automotive - $31 BILLION ($16,853*) Insurance - $15 BILLION ($8,169) Jewelry - $9 BILLION Financial Services - $12 BILLION ($6,409) Honeymoon - $7 BILLION Furniture - $4 BILLION ($3,929**) Registry - $6 BILLION Housewares - $3 BILLION ($3,929**) Wedding Attire - $5 BILLION Tabletop - $413 MILLION Beauty - $606 MILLION New Home - $234,000 The fact is… With the average Triangle wedding costing $30,180,2 they are going to buy. It’s only a question of “from whom?” Your presence in Carolina Bride magazine helps to ensure that the answer is “from you!” Engaged couples are… DEC JAN • likely to be apartment dwellers or renters. 7% 6% FEB NOV 7% • are high-purchasers of linens. 7% MAR • are three times more likely to buy tableware, cookware, 7% OCT and kitchen appliances, than the average population.3 9% APR 8% When are couples saying, “I do”? SEPT 10% June has long been the most popular month to wed. MAY 8% Today’s couples are changing tradition by choosing AUG different months to get married.1 10% JUNE 11% JULY Buying the engagement ring… 10% According to industry figures, 50% of engagement rings are sold between Thanksgiving and Valentine’s Day with an average investment of $4,411.1 Sources: 1Fairchild Bridal Infobank American Wedding Study and The Bridal Association of America. Average wedding guests: 169. *Additional numbers projected as individual expenditures. ** Categories counted together for individual purchases. 2TheWedding Report. 3The Simmons Survey System and MarketResearch.com. 3
  4. 4. What's the Buzz About? at works … Advertising th 67% of brides-to-be use a bridal magazine . .. de pariZa to plan their wedding.1 Advertising th at works … Photos Courtesy of Touch of Color Photography, © Touch of Color Photography, Dinners ts arsal d even Rehe es & or gran rfall ent Parti intimateavailable ft Wate s for gem a 12 s, Enga D’oeuvre Catering ce with om ption Hor • Off Site ants.c en Terra Rece and ktails or Offsite ding Gard estaur utiful s, Wed , Coc Onsite e • Bea ed Menus w.ghgr ding t Style oors, . .. • Wed ice, Buffe ilabl • ww nt ava ed & Them Outd ors or Serv 6•9712Photo Studio 2007 • Full aura e Rest • Customiz • Indo Inc. 2007 •28 s or entir • 919 o,© f8 te Room rham Studi • Priva • Du Courtesy of f8 Photo pariZade in St. Ma s West Photo • Weddings, wedding receptions, engagement parties & rehearsal dinners 2200 events • Full service, buffet style, cocktails and hor d’oeuvres for intimate or grand • Indoors or outdoors, onsite or offsite • Off site catering available • Private rooms or entire restaurant available • Beautiful garden terrace with a 12 ft waterfall d in • Customized & themed menus Feature dings Wed InStyle gazine 2200 West Main St. • Durham • 919•286•9712 • www.ghgrestaurants.com Ma izäde. Hi Wendy, n to Cafe Par rful additio h been a wonde brides for bot The quot;pass-alongquot; value from local gazine has in contacts a Bride ma al increase Carolin ” n a substanti . ral weddings. We have see events. and off-site have booked seve our on-site Dear Wendy endy, of bridal magazines is an y, just one issue I “ From I’m happy with everyt tt Amanda Sco hing so far received pho with my Car or ents Direct ne calls fro olina Bride average of 8-10 people.1 Special Ev m brides and advertising. love the cur other vendor I have rent cover s to set up (spring/sum olina Bride consultation mer 2008). is very pop s. I It has a gre up spitality Gro ular with my at retro loo fly off of the Giorgio’s Ho Cary locatio k. Car- stands. I like n. The ma lik receiving gazine seems Carolina Bri the bonus de. Every mo to monthly bri nth, I send des’ lead list areas. Imagi a postcard from ne that, a to the brides list of my tar in my desire get audien d ce right the re in my e-m Holmes at ail. tact Wendy rmation, con For more info 5 (919) 836-560 server.com Cover es@newsob Photo: om or wendy.holm or Weddings.Triangle.c Bride.com Cur de! Visit Carolina latest issue of Carolina Bri tis Bro d the wn Pho to rea Cheers, orks … tography g that w Denise Hu tter Advertisin Images By Denise Cover Photo: Curtis Brown Photography For more info rmation, con tact Wendy Holmes at (919) or wendy.holm 836-5605 es@newsob Visit Carolina Brides buy 4-6 issues server.com Bride.com or Weddings.Tria Advertisin to read the late ngle.com st issue of Ca g that wo rolina Bride! rks … of their favorite bridal magazine.1 rings. tting will be ge Holly Sp rina and Center in Fuquay-Va Retreat Park & We live in ss Lake at the Ba e! married my hom utes from ly 10 min and the deck d it is on ld out on ation an e of the will be he t this loc mony ng our lov ou know ab The cere corporati I did not c beach taking! We are in ve a classi is breath at Center. g will ha Bass Lake e weddin the Retre The entir ption in the rece g décor. ddin to our we perfectly! beach in ss Lake What an ich fits Ba honor to Jelinek theme, wh be a part Sheena to be a hi 77% of brides-to-be use “ Interest in of Carolin iversity gh class s Advisor a Bride. DeVry Un publicatio mission brides. We have n loaded duate Ad found th with down Undergra e magaz -to-earth ine good infor our faci doubl mation b the Internet along with the expedninedthaereastthcouple mlitythhsadsumorergthan for la es at lm Wendy Ho on ad , contact e la el information at Carolina Bride coversy to 5605 For more (919) 836-wsobserver.com bridal magazines. The Faye .” Cover tteville ar m 1 olmes@ne riangle.co .Triangle.co ea and J. or wendy.h om or Weddings Bride! Wesley Vin Photo eyards th linaBride.c Carolina : Curtis anks you for Visit Caro the latest issue of a job well done Brown to read Cecile Co !!! ats Photo Events Co ordinato graphy J. W ES LE Y r vine ya r d Cover Photo: Curtis Brown Photography s For more information , contact Wendy Ho (9 or wendy.h 19) 836-5605 lmes at olmes@ne Visit Caro wsobserv linaBride.c er.co om or W eddings.Tr m to read th e latest iss iangle.com ue of Caro lina Bride ! 4 Source: 1Association of Bridal Consultants, Bridal Guide, Condé Nast Bridal Group, Mediapost.com, National Bridal Service, and Bridal Association of America.
  5. 5. Content FEATURE STORY Put your latest bride in Carolina Bride! We select cover features from advertisers’ submissions and additional features from all other submissions. Have you recently photographed or serviced a wedding at a particularly beautiful setting? Have you seen something unique? Let us know, and it may be our featured wedding in 10,000 copies of Carolina Bride. A cover feature not only shows off the craftsmanship you can provide future clients, it draws the bridal party’s family and friends to that issue of Carolina Bride, creating extended shelf life for the magazine as well as word-of-mouth about your photos and services. WEDDING ALBUM Local photographers or brides (and grooms) can submit photos for the Carolina Bride Wed- ding Album. Think of the pride your clients will feel when they learn that Carolina Bride wants to publish their photo. That’s a referral you can’t put a price on – and it’s free! All Wedding Album photos are fully credited to the photographer or photography studio. Show off your work and delight your clients by being a part of the Carolina Bride Wedding Album. BUSINESS SPOTLIGHT Create a buzz about your business with an item in Carolina Bride’s Business Spotlight! We want news and photos about your business, family and associates. It’s another way Carolina Bride will work for you as it becomes the Triangle’s premier wedding planning resource. Simply submit your high- resolution photo or logo and 200 words to carolinabride@newsobserver.com with Business Spotlight in the subject line. ASK AN EXPERT Share your tips and tricks of the trade with our readers in the pages of Carolina Bride and in our monthly e-newsletter mailed out to our bridal database of over 2,000 brides-to-be. Photos, Business Spotlight story ideas, and Expert Tips can be submitted to carolinabride@newsobserver.com. Select images, story ideas, and tips will be chosen by Carolina Bride’s editorial staff. See page 8 for additional submission guidelines. Photography: Curtis Brown Photography, f8 Photo Studios, Basnight Photography, Neubauer Photography, Shelia's Photography Studio, The Image Mill, Nancy Thomas Photography, and Diane McKinney Photography. 5

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