3 Steps to Effective
By: Sven Wolf
I had the privilege to have a conversation with my good friend and
mentor. The world renowned speaker, coach and author of the millionselling masterpiece “The Greatest Networker in The World” , John
I took out the golden nuggets related to building list/following from
our talk and here it is.
List Building #1: Connect
The first step to connect with someone is to ask questions.
Asking questions is really the key. If you want to build your list you need to find
people and connect with them.
First Out of Five Right Questions
What do I ask? Well, how about... ”Where do you live?”
Then what. Next questions could be. ”What's it like?” or ”What do you like most
about living there?”
Next step is the most important one. LISTEN to their answer. Really indulge in
what's coming out of their mouth.
That's why I call it List (ening) Building. Because it really is all about listening to
build your list.
List Building #2: Engage
Now, we have already started to touch base on engaging. Simply by
asking questions and listening to the answer.
Now the 5 Right Questions Formula is constructed to build positive
energy and that is done by asking ”What's right?” and following up
with ”What makes that right”
Here's an example that John did with me.
”John: Sven, what’s the best thing that happened to you this week?
Sven: What’s the best thing that happened to me this week? I must
say, today is a very great day. I had a couple of friends that I have not
seen in a year.
John: Very cool! And what makes that very special to you?
Sven: We had a pretty great relationship. We’ve been friends for like,
forever. Friends always make me feel good t good to hang out, relax, sit
in the sun and have a nice conversation.
John: Did you experience a difference in your two answers – a
difference in energy?”
I sure did.
The point is. I knew what John was going to ask next. Still I really felt
good by those questions. Because it made me think about the good
time that I had and really dig into and focus on what I liked.
That way, it built positive energy.
This is a great way to make people (as John puts it) ”fall in like” with
And that's where you've really engaged the person you are talking to.
List Building #3: Enroll
Now, there is of course and agenda in all this. We want them to sign up to
our list/newsletter, follow us on Twitter or like our Facebook fan page.
If you've done step 1 and 2 you wouldn't have to actively enroll them.
They'll be ready to do it themselves. The selling of the idea is over. They
will want to know more from you and they'll think you are the coolest
most interesting person in the world.
In this phase they will be probing you about where to get more from you.
If they could sign up to you list somewhere or even your course.
In this stage you don't have to worry about being happy on the trigger.
They'll pull it themselves.
So I created a series of blog posts for you where we will go deeper into
each aspect of list building.
Click here to continue reading...
I hope you enjoyed.
Check my website below for more info.
And check out my other presentations.