How to Use LinkedIn for Your Business


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We'll show you how to set up a LinkedIn account and use this powerful social media marketing tool to promote your business and engage with prospects.

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How to Use LinkedIn for Your Business

  1. 1. How to Use LinkedIn for Your Business
  2. 2. Why LinkedIn? <ul><li>LinkedIn has much in common with Facebook, but it's devoted solely to business. </li></ul><ul><li>The average age of users is 41 (Hubspot). </li></ul><ul><li>It's a powerful networking tool for landing a job, hiring new employees, or building exposure for your business. </li></ul><ul><li>Groups and Answers are great features for demonstrating your expertise. </li></ul><ul><li>It's free! </li></ul>
  3. 3. Sign-Up Basics <ul><li>Sign-up is quick and easy. </li></ul><ul><li>Simply enter your basic information, tell the site who you want to find and how you want to be found, and start adding connections with colleagues, friends, and classmates. </li></ul>
  4. 4. Setting Up Your Profile Page <ul><li>Before you start adding connections, build your profile page. </li></ul><ul><li>This is what people will see when they search for you. </li></ul><ul><li>Start by importing your resume. </li></ul>
  5. 5. Setting Up Your Profile Page <ul><li>Your profile page is meant to sell you to potential connections and provide detailed background info. </li></ul><ul><li>Add links to websites, blogs, and Twitter accounts. </li></ul><ul><li>Use various application options to accentuate your profile. </li></ul>
  6. 6. Micro-Blogging <ul><li>Post status updates just as you would on Twitter or Facebook. </li></ul><ul><li>Share links, especially links to new blog articles you've written. </li></ul><ul><li>Copy updates to your Twitter account. </li></ul>
  7. 7. Your Connections <ul><li>Use the toolbar in the top right corner to search for people, companies, groups, and more. </li></ul><ul><li>Or click on “Add connections” to find people through former employers, schools, e-mail contacts, and more. </li></ul>
  8. 8. Recommendations <ul><li>Give and receive recommendations to boost credibility. </li></ul><ul><li>Think of these as short testimonials or endorsements. </li></ul><ul><li>Offer to do a recommendation exchange. </li></ul>
  9. 9. Apps You Can Use <ul><li>Accentuate your profile with various applications: </li></ul><ul><ul><li>Blog Link </li></ul></ul><ul><ul><li>Google Presentation </li></ul></ul><ul><ul><li>WordPress </li></ul></ul><ul><ul><li>Polls </li></ul></ul><ul><ul><li>Events </li></ul></ul><ul><ul><li>Portfolio Display </li></ul></ul>Note: The number of applications you can feature on your profile page is limited to 15.
  10. 10. Company Pages – New! <ul><li>In addition, to a personal profile, you can add a “Company” profile. </li></ul><ul><li>Add employees </li></ul><ul><li>Post Jobs </li></ul><ul><li>List Products/Services </li></ul><ul><li>Check analytics </li></ul>
  11. 11. Groups <ul><li>LinkedIn Groups are perhaps the site's most powerful tool for businesses. </li></ul><ul><li>Create your own group and join others in your industry. </li></ul><ul><li>Post discussion questions and generate conversations. </li></ul><ul><li>Attract new members, make new connections. </li></ul>
  12. 12. Start Your Own Group <ul><li>It's quick, easy, and free. </li></ul><ul><li>Check to see what other groups are in your industry. Decide if there's a specific niche your group can focus on. </li></ul><ul><li>Pick a name that reflects this niche. Or use your company name. </li></ul><ul><li>Make your group enticing to new members. </li></ul><ul><li>Use keywords in your description. </li></ul><ul><li>Promote it (e-mail signature, website, blog...) </li></ul>
  13. 13. Answers <ul><li>Answers are a great way to get feedback and to demonstrate expertise. </li></ul><ul><li>Work within categories specific to your industry/career. </li></ul><ul><li>Get ratings for your answers and be listed as an “expert.” </li></ul>
  14. 14. Keys to Success <ul><li>Like everything else, the time you put into it drives success. </li></ul><ul><li>This isn't a numbers game. Choose your connections wisely. </li></ul><ul><li>Though this is all done online, don't forget that LinkedIn is still about building human relationships. There's still no substitute for meeting with people in person. </li></ul><ul><li>And don't spam! </li></ul>
  15. 15. For More Help... <ul><li>Find me at: </li></ul><ul><li>[email_address] </li></ul><ul><li>828.290.9314 </li></ul><ul><li> </li></ul><ul><li>Facebook Page: Bull's-Eye Writing & Editing Services </li></ul><ul><li>Twitter: @BullsEyeWriting </li></ul>