Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Facebook with Impact. Liking Facebook For Local Business.

1,188 views

Published on

This is a basic overview of Facebook with tips to help local businesses get started. This is a presentation Whizbang gave the San Luis Obispo Chamber of Commerce in February, 2011.

Published in: Business, Technology
  • Be the first to comment

Facebook with Impact. Liking Facebook For Local Business.

  1. 2. Facebook with Impact Liking Facebook for Local Business. © 2011 Whizbang
  2. 3. Facebook Stats Worldwide <ul><li>#1 social network in the world (surpassing Google) </li></ul><ul><li>½ billion active users </li></ul><ul><li>250 million people log in every day for an average of 55 minutes. </li></ul><ul><li>68% of U.S. Facebookers when polled said they were more likely to buy on a positive Facebook friend referral. </li></ul>© 2011 Whizbang
  3. 4. Facebook Stats Locally <ul><li>Of the 273,000 people living in SLO county about half are on Facebook. </li></ul><ul><li>72,860 are between the ages of 25-35. </li></ul><ul><li>61,880 between the ages of 35-54 </li></ul><ul><li>32,660 US Facebookers say they like the Central Coast </li></ul><ul><li>68% of U.S. Facebookers when polled said they were more likely to buy on a positive Facebook friend referral. </li></ul>© 2011 Whizbang
  4. 5. <ul><li>The #1 marketing tactic in a small community is word of mouth. Facebook get’s people talking. </li></ul><ul><li>So how do you use Facebook for business? </li></ul>© 2011 Whizbang
  5. 6. <ul><li>“ The goal isn’t to be good at Facebook – The goal is to be good at business because of Facebook.” </li></ul><ul><li>– Jay Baer, author of Convince & Convert, one of the planet's most popular social media blogs </li></ul>© 2011 Whizbang
  6. 7. Whizbang’s 4cs <ul><li>Clarity </li></ul><ul><li>Consistency </li></ul><ul><li>Creativity </li></ul><ul><li>Commitment </li></ul>© 2011 Whizbang
  7. 8. 1. Clarity <ul><li>Clear budget </li></ul><ul><ul><li>Facebook isn’t free </li></ul></ul><ul><ul><li>Self-manage or use a VA </li></ul></ul>© 2011 Whizbang
  8. 9. 1. Clarity <ul><li>Clear Facebook Objective </li></ul><ul><ul><li>What do you want your presence on Facebook to achieve? </li></ul></ul><ul><ul><ul><li>Create awareness </li></ul></ul></ul><ul><ul><ul><li>Increase sales </li></ul></ul></ul><ul><ul><ul><li>Market research </li></ul></ul></ul><ul><ul><ul><li>Customer service </li></ul></ul></ul><ul><ul><ul><li>Build your email list </li></ul></ul></ul><ul><ul><ul><li>Optimize other marketing efforts </li></ul></ul></ul>© 2011 Whizbang
  9. 10. 1. Clarity <ul><li>Clear Facebook Strategy </li></ul><ul><ul><li>Who is your target audience? </li></ul></ul><ul><ul><li>What’s the best way to reach them? </li></ul></ul><ul><ul><ul><li>Profile Page vs. Fan Page vs. Places Page </li></ul></ul></ul>© 2011 Whizbang
  10. 11. 1. Clarity <ul><li>Clear Facebook Strategy </li></ul><ul><ul><li>What’s the best way to reach them? </li></ul></ul><ul><ul><ul><li>Profile Page vs. Fan Page vs. Places Page </li></ul></ul></ul>© 2011 Whizbang
  11. 12. 1. Clarity <ul><li>Clear Facebook Strategy </li></ul><ul><ul><li>What’s the best way to reach them? </li></ul></ul><ul><ul><ul><li>Profile Page vs. Fan Page vs. Places Page </li></ul></ul></ul>© 2011 Whizbang
  12. 13. Profile and Business Page Against Facebook TOS © 2011 Whizbang
  13. 14. FB Places Page © 2011 Whizbang
  14. 15. Profile for Business © 2011 Whizbang
  15. 16. 1. Clarity <ul><li>Clear Facebook Strategy </li></ul><ul><ul><li>What do you want them to do? </li></ul></ul>© 2011 Whizbang
  16. 17. 1. Clarity <ul><li>Clear Facebook Strategy </li></ul><ul><ul><li>How will you know what is working? </li></ul></ul><ul><ul><ul><li>Facebook Insights </li></ul></ul></ul><ul><ul><ul><li>Fans </li></ul></ul></ul><ul><ul><ul><li>Web traffic (google analytics) </li></ul></ul></ul><ul><ul><ul><li>Sales </li></ul></ul></ul><ul><ul><ul><li>Impressions </li></ul></ul></ul><ul><ul><ul><li>SMOR </li></ul></ul></ul><ul><ul><ul><li>Swix, peoplebrowsr </li></ul></ul></ul>© 2011 Whizbang
  17. 18. 2. Consistency <ul><li>Consistent brand image </li></ul><ul><li>Consistent brand personality </li></ul><ul><li>Consistent posting presence </li></ul>© 2011 Whizbang
  18. 19. 2. Consistency <ul><li>Consistent brand image </li></ul><ul><ul><li>Is your Facebook image consistent with your brand? </li></ul></ul><ul><ul><li>Name correctly </li></ul></ul><ul><ul><li>Vanity URL (once you have 25 fans) </li></ul></ul>© 2011 Whizbang
  19. 20. 2. Consistency <ul><li>Consistent brand image </li></ul><ul><ul><li>Page picture </li></ul></ul><ul><ul><li>(180px by 540px) </li></ul></ul>© 2011 Whizbang
  20. 21. 2. Consistency <ul><li>Consistent brand image </li></ul><ul><ul><li>Having a landing page doubles likeability (520 px width) </li></ul></ul><ul><ul><li>Tabsite, North Social and Pagelever have plug and play Facebook landing page apps. </li></ul></ul>© 2011 Whizbang
  21. 22. Facebook Fact <ul><li>199 out of every 200 interactions (99.5%) come from the user’s wall (or newsfeeds). This means that almost nobody is coming back to your fan page after they visit it the first time . </li></ul>© 2011 Whizbang
  22. 23. 2. Consistency <ul><li>Consistent Brand Personality (what is your voice even if you have multiple admins) </li></ul><ul><ul><li>Always be personable </li></ul></ul><ul><ul><li>Be social </li></ul></ul><ul><ul><li>Encourage conversation </li></ul></ul><ul><ul><li>Acknowledge fans </li></ul></ul><ul><ul><li>Think like a customer service rep. </li></ul></ul>© 2011 Whizbang
  23. 24. Consistent Brand Voice © 2011 Whizbang
  24. 25. Consistent with Multiple Admins © 2011 Whizbang
  25. 26. 2. Consistency <ul><li>Consistent Personality </li></ul><ul><ul><li>Company info should be keyword dense, put a strong call to action. </li></ul></ul><ul><ul><li>About section can have up to 220 characters. </li></ul></ul>© 2011 Whizbang
  26. 27. 2. Consistency <ul><li>Consistent Personality </li></ul><ul><ul><li>Open or Closed for comments says a lot about your brand. </li></ul></ul>© 2011 Whizbang Closed
  27. 28. 2. Consistency <ul><li>Consistent Personality </li></ul><ul><ul><li>Open or closed for comments says a lot about your brand. </li></ul></ul>© 2011 Whizbang Open
  28. 29. 2. Consistency <ul><li>Consistent Personality </li></ul><ul><ul><li>Admin rules </li></ul></ul><ul><ul><li>Page wall moderating guidelines </li></ul></ul><ul><ul><li>Have set times for who checks the wall and when and how they respond. </li></ul></ul>© 2011 Whizbang
  29. 30. 2. Consistency © 2011 Whizbang
  30. 31. 2. Consistency <ul><li>Consistent Posting Presence </li></ul><ul><ul><li>Post schedule </li></ul></ul><ul><ul><li>Post before 12 pm, end of the week, Saturday is best </li></ul></ul><ul><ul><li>Post made before noon gets 65% more engagement than posts after noon across all fans served </li></ul></ul><ul><ul><li>(DanZarella.com) </li></ul></ul>© 2011 Whizbang
  31. 32. 2. Consistency <ul><li>Consistent Posting Presence </li></ul><ul><ul><li>Post at least 3 times a week and monitor </li></ul></ul><ul><ul><li>Posting once a day is best and monitor </li></ul></ul><ul><ul><li>Post management – schedule ahead with: </li></ul></ul><ul><ul><ul><li>Hootsuite </li></ul></ul></ul><ul><ul><ul><li>Socialoomph </li></ul></ul></ul><ul><ul><ul><li>Postling </li></ul></ul></ul><ul><ul><ul><li>Tweetdeck </li></ul></ul></ul>© 2011 Whizbang
  32. 33. Hootsuite Dashboard © 2011 Whizbang
  33. 34. 2. Consistency <ul><li>Consistent Posting Presence </li></ul><ul><ul><li>Develop engagement rules </li></ul></ul><ul><ul><li>What to do with positive and negative comments </li></ul></ul><ul><ul><li>Off topic content </li></ul></ul>© 2011 Whizbang
  34. 35. Facebook News Flash <ul><li>Not all your posts end up in your fans newsfeeds. </li></ul>© 2011 Whizbang
  35. 36. Facebook Edge Rank <ul><li>How often a user interacts with your Facebook Fan Page content. </li></ul><ul><li>The type of interaction – comments are weighted heavier than likes. </li></ul><ul><li>Content recency </li></ul>© 2011 Whizbang
  36. 37. It’s really a popularity contest… So how do you become popular? © 2011 Whizbang
  37. 38. 3. Creativity <ul><li>Creativity with your content </li></ul><ul><ul><li>Events </li></ul></ul><ul><ul><li>Videos </li></ul></ul><ul><ul><li>Photos </li></ul></ul><ul><ul><li>Import blog </li></ul></ul><ul><ul><li>Add custom content </li></ul></ul><ul><ul><ul><li>List building </li></ul></ul></ul>© 2011 Whizbang
  38. 39. 3. Creativity <ul><li>Creativity with your content </li></ul><ul><ul><li>Ecommerce (payvment, shoptab.net) </li></ul></ul>© 2011 Whizbang
  39. 40. 3. Creativity <ul><li>Creativity with your content </li></ul><ul><ul><li>Promotions (contests, coupons and sweepstakes via wildfire) </li></ul></ul>© 2011 Whizbang
  40. 41. 3. Creativity <ul><li>Creativity with your content </li></ul><ul><ul><li>Third party articles </li></ul></ul><ul><ul><li>Testimonials </li></ul></ul><ul><ul><li>Create experiences MOTM, Expert Fridays, Friday Fan Pages </li></ul></ul>© 2011 Whizbang
  41. 42. 3. Creativity <ul><li>Creativity with your posts </li></ul><ul><ul><li>Is your post relevant, engaging, memorable and actionable? </li></ul></ul><ul><ul><ul><li>Questions </li></ul></ul></ul><ul><ul><ul><li>Mix it up, not all serious </li></ul></ul></ul><ul><ul><ul><li>Breaking news </li></ul></ul></ul><ul><ul><ul><li>Tips </li></ul></ul></ul><ul><ul><ul><li>Guest Facebookers </li></ul></ul></ul><ul><ul><ul><li>Poll of the day </li></ul></ul></ul><ul><ul><ul><li>Ask about a topic everyone is experiencing </li></ul></ul></ul>© 2011 Whizbang
  42. 43. 3. Creativity <ul><li>Creativity with promoting your posts </li></ul><ul><ul><li>Like them </li></ul></ul><ul><ul><li>Comment on them </li></ul></ul><ul><ul><li>Share them </li></ul></ul><ul><ul><li>@ tags </li></ul></ul><ul><ul><li>Facebook Ads </li></ul></ul>© 2011 Whizbang
  43. 44. Join Whizbang Facebook page text “fan Whizbangideas” to 32665 © 2011 Whizbang
  44. 45. 3. Creativity <ul><li>Creativity with promoting your posts </li></ul><ul><ul><li>Give people lots of ways to like you </li></ul></ul><ul><ul><ul><li>Open graph/Social plugins </li></ul></ul></ul><ul><ul><ul><li>Facebook Ads </li></ul></ul></ul>© 2011 Whizbang
  45. 46. 3. Creativity <ul><li>Creativity with promoting your posts </li></ul><ul><ul><li>Give people lots of ways to like you. </li></ul></ul>© 2011 Whizbang
  46. 47. 4. Commitment <ul><li>Commitment to Facebook success </li></ul><ul><ul><li>Posting regularly </li></ul></ul><ul><ul><li>Engaging authentically </li></ul></ul><ul><ul><li>Measuring often </li></ul></ul><ul><ul><li>Making adjustments </li></ul></ul><ul><ul><li>Rinse and repeat </li></ul></ul>© 2011 Whizbang
  47. 48. Facebook Post Script <ul><li>Facebook is just one tactic in your marketing toolbox </li></ul><ul><ul><li>Think deep and wide engagement. Communicate across multiple channels. </li></ul></ul><ul><ul><ul><li>Twitter </li></ul></ul></ul><ul><ul><ul><li>Linkedin </li></ul></ul></ul><ul><ul><ul><li>Website </li></ul></ul></ul><ul><ul><ul><li>Blog </li></ul></ul></ul><ul><ul><ul><li>Advertising </li></ul></ul></ul><ul><ul><ul><li>Public Relations </li></ul></ul></ul>© 2011 Whizbang
  48. 49. Facebook Post Post Script <ul><li>Never feel like your late to the Facebook party. It’s always going and always changing. </li></ul>© 2011 Whizbang
  49. 50. Thank You! <ul><li>See you on Facebook </li></ul><ul><li>www.facebook.com/whizbangideas </li></ul><ul><li>www.facebook.com/recipefoodandbeveragemarketing </li></ul>© 2011 Whizbang

×