Using The Data Layer & The DOM To Implement Your Technical SEO Recommendations
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![<script>document.getElementsByTagName("link")[0].href= "https://www.nfa.co.uk/blog/";</script> -
Canonical
canonicals](https://image.slidesharecdn.com/datalayerdomseo-final-181113084831/75/using-the-data-layer-the-dom-to-implement-your-technical-seo-recommendations-25-2048.jpg?cb=1669219223)
![freebies to finish…
<script>document.getElementsByTagName("META")[1].content = "NFA generator";</script>- We Can
edit any meta tag here
<script>document.title = "Fostering Agency";</script> - Title Tag
Watch out for broken code in your header, could
stop your tags from being executed
Make sure your GTM container is on every page!](https://image.slidesharecdn.com/datalayerdomseo-final-181113084831/75/using-the-data-layer-the-dom-to-implement-your-technical-seo-recommendations-34-2048.jpg?cb=1669219223)
Using The Data Layer & The DOM To Implement Your Technical SEO Recommendations
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These are my slides from BrightonSEO On Tour. A mini meetup held at the Daisy in Northern Quarter, Manchester. I discuss how you can use jQuery to implement title tags, canonical tags and more
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Using The Data Layer & The DOM To Implement Your Technical SEO Recommendations
- 1. Charlie Whitworth Using the Data Layer & The DOM to Implement Your SEO Recommendations @whitworthseo http://www.slideshare.net/whitworthseo Organic Search Director
- 2. why use the data layer?
- 3. very simply… The data layer can be very simple, composed of a single variable, or it can be complex, composed of multiple nested variables. It all depends on what data you need
- 4. for seo… we really only scratch the surface
- 5. Google Tag Manager IBM Digital Data Exchange Ensighten Qubit Storm Tealium UberTags tag management software
- 6. static html still the best method data layer isn’t ideal for every campaign
- 7. seo recommendations can be priceless if you’re struggling to get things implemented
- 8. struggling with development? cms | budget | developer resource | access
- 9. how does it work?
- 10. the “ J ” word
- 11. not frameworks for build
- 12. snippets injected using JS often for tracking
- 13. you can do a lot more
- 15. 6 months ago…. long time in seo but no official announcement
- 16. testing…. onus on tech seos do your own testing
- 17. results… google’s got a lot better at executing js
- 18. results… title tags using jQuery are honoured …and quickly
- 19. title tags
- 20. title tags jQuery injected via the DOM <script>document.title="Midweek & Weekend Hotel Breaks In The UK | Coast & Country Hotels";</script>
- 21. 48hrs later….
- 22. canonical tags… canonicals tags using jQuery work …and quickly
- 23. canonicals
- 24. canonicals
- 26. canonicals
- 27. conclusion… jQuery seems to be an seo’s friend not their nemesis as has previously been the case
- 28. back to the data layer custom html tags in gtm
- 29. adding code is the easy part noindex
- 30. triggers and variables specify your pages via variables make sure you set to trigger as soon as the page loads
- 33. gtm variables plenty of flexibility
- 34. freebies to finish… <script>document.getElementsByTagName("META")[1].content = "NFA generator";</script>- We Can edit any meta tag here <script>document.title = "Fostering Agency";</script> - Title Tag Watch out for broken code in your header, could stop your tags from being executed Make sure your GTM container is on every page!