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As with many of the unconfirmed/unnamed algorithm changes, March’s “Fred” update caused much chatter and debate among technical SEO’s across the industry. In my talk, I willl examine the update’s main areas of focus and which sites have been adversely and positive impacted.
Now the dust has settled, we have a good picture at Banc of just what the Fred update has meant for the web and Google’s result pages. Come to my talk to find out what comes to light when one really digs into the data and how you can apply this to your own SEO campaigns.
In addition to this, I wil explore the newly updated search quality evaluator guidelines and their relationship with the Fred update, if indeed there is one at all.
If you’re still not quite sure what happened in March and are struggling to turn around a decline in organic performance since the update, then you may well find some answers from my talk!