Exploring Google's Fred Update & The Search Quality Evaluator Guidelines
As with many of the unconfirmed/unnamed algorithm changes, March’s “Fred” update caused much chatter and debate among technical SEO’s across the industry. In my talk, I willl examine the update’s main areas of focus and which sites have been adversely and positive impacted.
Now the dust has settled, we have a good picture at Banc of just what the Fred update has meant for the web and Google’s result pages. Come to my talk to find out what comes to light when one really digs into the data and how you can apply this to your own SEO campaigns.
In addition to this, I wil explore the newly updated search quality evaluator guidelines and their relationship with the Fred update, if indeed there is one at all.
If you’re still not quite sure what happened in March and are struggling to turn around a decline in organic performance since the update, then you may well find some answers from my talk!
search evaluator guidelines
whittled down to 157 pages post “fred”
desktop-first criteria removed
quality rater guidelines: a snapshot
no direct influence on the rankings, but test the algo changes
how well do pages achieve their purpose?
rater guidelines give us greater insight into “quality”
First ever mention
separate to ad-blockers
no negative impact implied
YMYL – Your Money or Your Life
YMYL - “wealth” changed to “financial stability”
could a page negatively impact a user’s happiness, hea
lth or financial stability?
better clarification of “wealth”
tabs are hot again
due to mobile first
“note that tabs on some pages lead to even more information (e.g.,
customer reviews) and can sometimes be considered part of the MC of
ads (desktop & mobile)
moved to the top of the guidelines
“ads may contribute to a good user experience”
obtrusiveness, relevance & quantity
where do they take you?
ads (desktop & mobile)
“some low quality pages have adequate content present,
but it is difficult to use due to disruptive, highly distracting,
or misleading ads”
mentioned in a lot of content/page “quality” sections
page quality rating
main content quality and amount
website information & information about who is
responsible for the website
all E-A-T indicators
websites are rated based on type
hobby or interest sites & blogs not necessarily downgraded
they need to conform to E-A-T & YMYL
supplementary content removed
seems strange at first, but think mobile
still useful if engaging
back to the theme of making a quick buck
ads, monetized links, dodgy & hidden downloads
“take an action which will benefit the owner of the
website rather than help the user”
could be harder to detect on mobile devices
just a snapshot
be sure to read in full
not ranking factors, but an excellent insight into “quality”
**supplementary content and E-A-T**