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BrightonSEO | April 2018 | Dealing With Tricky Development Resource | WhitworthSEO

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View and download my slides from BrightonSEO April 2018. Delivered by James Chapman in my absence, these slides could help you to get your technical SEO recommendations implemented.

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BrightonSEO | April 2018 | Dealing With Tricky Development Resource | WhitworthSEO

  1. 1. Charlie Whitworth Banc Dealing With Tricky Development Resource 27th April 2018 @whitworthseo http://www.slideshare.net/whitworthseo
  2. 2. tech seo web dev @whitworthseo
  3. 3. full service agencies dev support varied @whitworthseo
  4. 4. we need a change in culture @whitworthseo SEO vs DEV
  5. 5. why? @whitworthseo
  6. 6. many tasks overlap @whitworthseo
  7. 7. but SEO not a dev’s job @whitworthseo
  8. 8. several issues @whitworthseo
  9. 9. ability @whitworthseo
  10. 10. @whitworthseo on either side often comms
  11. 11. dev budget @whitworthseo
  12. 12. @whitworthseo design
  13. 13. backend @whitworthseo
  14. 14. other channels @whitworthseo
  15. 15. political issues @whitworthseo
  16. 16. tech seo low on marketing agenda @whitworthseo
  17. 17. global issues @whitworthseo
  18. 18. anti seo sentiment @whitworthseo
  19. 19. bad rep over the years @whitworthseo
  20. 20. lazy SEO @whitworthseo
  21. 21. fix this X @whitworthseo
  22. 22. put the hard work in @whitworthseo
  23. 23. @whitworthseo resource
  24. 24. technical seo recommendations @whitworthseo
  25. 25. waiting game @whitworthseo
  26. 26. results / incentive @whitworthseo
  27. 27. dealing with correct personnel? @whitworthseo
  28. 28. effective task management @whitworthseo
  29. 29. detailed documents @whitworthseo
  30. 30. @whitworthseo formulate killer jargon free templates
  31. 31. @whitworthseo crucial
  32. 32. check work @whitworthseo
  33. 33. a few hacks @whitworthseo
  34. 34. tag injection @whitworthseo
  35. 35. range of tech seo benefits @whitworthseo structured data JS via data layer (into header) html (canonicals, noindex) jQuery
  36. 36. @whitworthseo 100% tests
  37. 37. @whitworthseo don’t forget search console
  38. 38. how to piss off developers @whitworthseo finally…
  39. 39. not learning your CMS @whitworthseo
  40. 40. this could be the limitation not development @whitworthseo
  41. 41. silly recommendations @whitworthseo
  42. 42. conclusion @whitworthseo
  43. 43. seo and dev can look great together @whitworthseo
  44. 44. teamwork prudent for both parties @whitworthseo
  45. 45. ultimately…. your client or brand ROI @whitworthseo
  46. 46. if you cant bring dev in house these tips should help @whitworthseo
  47. 47. thanks for listening @whitworthseo

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