BrightonSEO | April 2018 | Dealing With Tricky Development Resource | WhitworthSEO

Charlie Whitworth
Charlie WhitworthHead of SEO at Big Brand Ideas | Whitworth SEO
••
Charlie Whitworth Banc Dealing With Tricky Development Resource 27th April 2018 @whitworthseo http://www.slideshare.net/whitworthseo
tech seo web dev @whitworthseo
full service agencies dev support varied @whitworthseo
we need a change in culture @whitworthseo SEO vs DEV
why? @whitworthseo
many tasks overlap @whitworthseo
but SEO not a dev’s job @whitworthseo
several issues @whitworthseo
ability @whitworthseo
@whitworthseo on either side often comms
dev budget @whitworthseo
@whitworthseo design
backend @whitworthseo
other channels @whitworthseo
political issues @whitworthseo
tech seo low on marketing agenda @whitworthseo
global issues @whitworthseo
anti seo sentiment @whitworthseo
bad rep over the years @whitworthseo
lazy SEO @whitworthseo
fix this X @whitworthseo
put the hard work in @whitworthseo
@whitworthseo resource
technical seo recommendations @whitworthseo
waiting game @whitworthseo
results / incentive @whitworthseo
dealing with correct personnel? @whitworthseo
effective task management @whitworthseo
detailed documents @whitworthseo
@whitworthseo formulate killer jargon free templates
@whitworthseo crucial
check work @whitworthseo
a few hacks @whitworthseo
tag injection @whitworthseo
range of tech seo benefits @whitworthseo structured data JS via data layer (into header) html (canonicals, noindex) jQuery
@whitworthseo 100% tests
@whitworthseo don’t forget search console
how to piss off developers @whitworthseo finally…
not learning your CMS @whitworthseo
this could be the limitation not development @whitworthseo
silly recommendations @whitworthseo
conclusion @whitworthseo
seo and dev can look great together @whitworthseo
teamwork prudent for both parties @whitworthseo
ultimately…. your client or brand ROI @whitworthseo
if you cant bring dev in house these tips should help @whitworthseo
thanks for listening @whitworthseo
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BrightonSEO | April 2018 | Dealing With Tricky Development Resource | WhitworthSEO

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View and download my slides from BrightonSEO April 2018. Delivered by James Chapman in my absence, these slides could help you to get your technical SEO recommendations implemented.

Charlie Whitworth
Charlie WhitworthHead of SEO at Big Brand Ideas | Whitworth SEO

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BrightonSEO | April 2018 | Dealing With Tricky Development Resource | WhitworthSEO