1. Set your goals2. Determine Channels3. Establish Content Strategy
Common objectives are:1. Creating a culture of engagement2. Expanding your reach3. Promoting Social Involvement4. Generating Fundraising Dollars5. Boosting Brand Recognition6. Collecting Timely Feedback and Network Input7. Improving Brand Satisfaction
Creating & Collectingsharable content all overcampus and through outSpaldings world wide AlumniFamily
Event invites and promotion Reporting your Milestones Sharing Local Campus News Photo and Video Sharing Contests Real-time communication Promoting your VIPs Call to Action Saying Thank You
Gather Benchmark Data 1. What is your current strategy? 2. How are you implementing it? 3. Is it being integrated? 4. Is it supported by your organization?
Examine real time buzz with tools such as SocialMention Track Status Update Impressions and Click stats with tools such as Bit.ly Keep track of Retweets Count your "Likes" Pay attention to content that "grows legs"
They make the World smaller bycreating real time intimacy andpersonalize communication.They strike the right tone, arefunny, encouraging, andinformative.They remind Alumni of their love forthe University and rely heavily on thepower of Nostalgia
Content largely based on the work of Sidney Eve Matrix ofsineyevemartix.com and matrixmediafx.comOther Sources:Bisbey, M. (23, March 2012). Abcs of the social mediaaudit. Retrieved fromhttp://www.bigducknyc.com/blog/abcs_of_the_social_media_auditAnyangew, E. (2011, April 8). Q&a best bits: Strategies foreffective higher education fundraising. The Guardian.Retrieved from http://www.guardian.co.uk/higher-education-network/2011/apr/08/strategies-effective-higher-education-fundraising