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Whiteoaks International - Cloud Computing Creds

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We're deliberately different with our approach to PR. Read through our creds deck for an insight into the success we've delivered to our B2B cloud computing clients.

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Whiteoaks International - Cloud Computing Creds

  1. 1. Date: The Results-Driven Tech PR Agency 25 February 2019
  2. 2. Cloud Coverage Highlights
  3. 3. Pulsant Integrated Marketing Case Study Client Pulsant Project Content Marketing Industry Hybrid IT and cloud hosting provider Headline Results An integrated approach across marketing, PR and social media Lead generation Over the last 18 months, Whiteoaks International has supported Pulsant with an integrated content marketing, PR and social campaign. There were three goals. Firstly, Pulsant wanted to be positioned as the UK’s leading secure hybrid IT provider, which helps businesses to realise the benefits of cloud. Whiteoaks was also tasked to raise awareness of Pulsant’s continued growth and help it achieve market leadership in Continuous Compliance IT. Finally, a combination of PR, content marketing and social efforts, needed to drive inbound leads and traffic to the Pulsant website to prove the ROI of marketing activities. Whiteoaks developed an integrated content marketing, PR and social media campaign over 12 months. Central to the campaign was a content marketing strategy, mapping key campaigns to business objectives. Whiteoaks developed core content assets for each campaign to drive leads to the Pulsant website and secondary assets to provide insights, practical advice and proof points against Pulsant’s proposition. The PR campaign was supported by key campaign themes, maintaining brand awareness and positioning Pulsant as a thought leader. Articles secured in top tier media linked to the broader marketing campaign. The social media campaign ran across Twitter, LinkedIn and Facebook to drive social opportunity and engagement. Brief Approach
  4. 4. Pulsant Integrated Marketing Case Study Client Pulsant Project Content Marketing Industry Hybrid IT and cloud hosting provider Headline Results An integrated approach across marketing, PR and social media Lead generation Whiteoaks has achieved over 120 pieces of unique editorial coverage during the year-long campaign. Over 50 marketing campaigns were developed and delivered across the campaign, with content focusing on key business updates and propositions, new offerings and solutions and events across Pulsant’s key vertical sectors. A range of content assets were developed to support Pulsant’s marketing function including whitepapers, eBooks, email journeys, landing pages, event pages, blogs, tops tips and best practice guides. A 16% increase in engagement on Twitter YTD and 35% on LinkedIn was achieved. Over 1200 new organic followers across all social channels and over 7,800 web sessions in total were generated from the social activities. Campaigning in March 2018 was at its strongest ever. Working as part of a joint team, over three times the number of new leads were identified for Pulsant’s sales team, compared with the target. Results “Whiteoaks International is an integral part of our wider team and collectively we have achieved great results through our campaigning. This has allowed us to focus on our communications objectives and importantly deliver tangible leads.” Andrew Vize, Strategy and Marketing Director at Pulsant
  5. 5. Conventional PR doesn’t work for clients Paying for hours on a monthly retainer without commitment to activity and output
  6. 6. A Better Way… Set fees for set deliverables Absolute clarity from the outset in terms of investment, activity and outputs Agreed performance targets Commitment to results- driven, transparent campaigns ensures we truly deliver for clients Formal service level agreement with pro-rata fee rebate if targets missed Unique approach guaranteeing true ROI
  7. 7. Whiteoaks PR agency servicing B2B organisations globally Established in 1993 Team of 40+ specialists Expertise in delivering PR, content and digital services Headquartered in Hook, Hampshire – with international network £3M-£4M fees annually Specialism in technology: Education Technology Fintech Retail Cloud Big Data Broadcast Media & Entertainment Manufacturing & Engineering Marketing Technology HR Security Committed to delivering PR ROI …deliberately different
  8. 8. Whiteoaks International …deliberately different Member of the PRCA An accredited agency – PRCA Communications Management Standard for Agencies (CMS) Winner, Agency of the Year, small and mid-sized – European Excellence Awards (2018) Top 50 B2B Agency – B2B Marketing Top 95 UK agencies benchmarking report (2019) The number one tech agency outside London – PRWeek Top 150 UK PR consultancies (2018) Member of the CIPR
  9. 9. Our Service Offerings PR We develop strategic yet creative PR campaigns which, through highly targeted and persona-driven tactics and approaches, are guaranteed to deliver tangible and impactful results. Our PR services include: Corporate, Solutions and Services, Endorsement, Thought-leadership, Strategy and Support services. Defining and implementing a digital strategy which enhances your corporate communications activity and aligns to business goals is essential and achievable. Powered by Sprout Social, our digital services incorporate: strategy, engagement, content creation, optimisation, monitoring and evaluation. Content High-quality content is central to the Whiteoaks proposition. The tailored, relevant and compelling content we are proud to create, focuses on what pre-defined audiences want to hear, rather than simply what a company wants to say. We provide content services for: PR, Sales and Marketing, Social and Digital purposes. …deliberately different Digital We work with carefully selected visual, creative and web partner agencies including industry research, design, video and SEO services, offering clients truly integrated marketing campaigns ‘The Whiteoaks Way’
  10. 10. Flexible International PR Services Global reach, resources and standards driven by local knowledge, expertise and commitment Likeminded PR agency partners, providing services in more than 70 countries Delivers one resource and one solution, achieving consistency of results in specific international territories Ad hoc projects or comprehensive in-country PR campaigns
  11. 11. Expert Teams Account Director Strategic Account Lead Day-to-day Account Involvement; Strategic & Creative Consultancy Account Manager Account Direction & Management Day-to-day Account Management & Direction; Top Tier Influencer Engagement Team of Implementation Specialists Influencer Relations Specialists Dedicated Content Creators Digital & Social Executives Account Coordinators
  12. 12. Get in touch Email simonm@whiteoaks.co.uk Simon Moss, Associate Director & Head of Business Development Whiteoaks International, Form 1, Bartley Wood Business Park, Bartley Way, Hook, RG27 9XA Call +44 (0)1252 727313

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