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Whether you already adopt an Account-Based Marketing (ABM) framework, are thinking about moving that way or are brave enough to admit you’re not really sure what all the ABM and Account-Based Sales (ABS) fuss is about, one thing’s for certain. As a B2B marketing professional, your success will be measured on your ability to prove the business impact of your efforts. Often, this is quite simply about generating actionable leads for your Sales counterparts, as the result of your brand building and content marketing strategy.
So as we head towards the end of 2018, you’ll probably have an eye to planning for next year, so we're sharing the results of a new research project we’ve just launched, providing you with some inspiration and ideas to support your thinking for 2019.
During the Summer we asked 200 tech Marketing and Sales decision-makers to share their views about how they work together, the drivers for collaboration and the marketing methods which most influence lead generation.
In what we believe is the first B2B research project examining the adoption and impact of both ABM and ABS models, rather than one or other in isolation, the report provides unique and invaluable insight into how to work in partnership with Sales to achieve combined success.