MARKETING WITH A MAGNET, NOT A
Inbound Strategy Director, Spot On LLC
A strategy for using
a website, social
media, email and
other online tools
to generate leads
Brian Halligan, founding
partner and CEO of Hubspot
coined the term in 2005
Inbound Marketing Process
The History of Marketing:
Hubspot produced Bachelorette
Inbound marketing wins out over
outbound to get the rose!
The Outbound Marketer
Another humorous look at
perspectives of outbound
What’s in it for You.
Career Path in a GROWING
School of hard-knocks and
passion can pave the way if
money for education is lacking.
A job you love!
Autonomy, flexibility and other
Learn Inbound Marketing Skills
Learn inbound marketing on your own ~ it’s FREE.
Read Hubspot’s blog.
Explore the Internet (search the term inbound
Seek Intern opportunities – Hubspot partner
agencies and businesses using the software.
Build your own inbound marketing campaign –
blog & social media or offer to help out a
charitable organization with theirs.
Develop excellent written communication skills