Inbound as a career

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A presentation given to high school students to inform them of the growing need for inbound marketing professionals.

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Inbound as a career

  1. 1. Inbound Marketing MARKETING WITH A MAGNET, NOT A SLEDGEHAMMER
  2. 2. Lisa Isbell Inbound Strategy Director, Spot On LLC @GoogleeEyes @thespotonagency http://www.thespotonagency.com http://www.facebook.com/thespotonagency http://www.linkedin/in/lisaisbell
  3. 3. Inbound Marketing A strategy for using a website, social media, email and other online tools to generate leads and customers. Brian Halligan, founding partner and CEO of Hubspot coined the term in 2005
  4. 4. Inbound Marketing Process http://www.thewholebraingroup.com/wbcntnt/wp-content/uploads/So-what-is-InboundMarketing.pdf The History of Marketing: http://blog.hubspot.com/blog/tabid/6307/bid/31278/The-History-of-Marketing-An-ExhaustiveTimeline-INFOGRAPHIC.aspx
  5. 5. The Marketerette Hubspot produced Bachelorette spoof video. Inbound marketing wins out over outbound to get the rose! http://www.youtube.com/wat ch?v=lVwUnl_0eNo
  6. 6. The Outbound Marketer http://www.youtube.com/watch?v=a B52dgSezGs Another humorous look at perspectives of outbound marketing techniques.
  7. 7. What’s in it for You.  Career Path in a GROWING industry.  School of hard-knocks and passion can pave the way if money for education is lacking.  A job you love! Autonomy, flexibility and other perks.
  8. 8. Learn Inbound Marketing Skills  Learn inbound marketing on your own ~ it’s FREE. http://academy.hubspot.com/certification  Read Hubspot’s blog. http://blog.hubspot.com/  Explore the Internet (search the term inbound marketing).  Seek Intern opportunities – Hubspot partner agencies and businesses using the software.  Build your own inbound marketing campaign – blog & social media or offer to help out a charitable organization with theirs.  Develop excellent written communication skills
  9. 9. Peek Behind the Curtain

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