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The world is changing. What will happen to HubSpot?

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This is the transcript of a talk given by Christian Kinnear, Managing Director for the EMEA division of HubSpot based in the Dublin office. The talk was given at the HubSpot User Group meeting in December 2017. The talk was organised by Whitehat a HubSpot Platinum partner and a leading marketing agency in London.

Published in: Marketing
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The world is changing. What will happen to HubSpot?

  1. 1. Hubspot User Group (London) 12th December 2017, Christian Kinnear
  2. 2. People want THE answer to their question
  3. 3. In time, website design may change fundamentally
  4. 4. Content has already changed, and we’ve changed with it through our Content Strategy
  5. 5. Content has already changed, and we’ve changed with it through our Content Strategy
  6. 6. Hubspot increased organic traffic by 50% after clustering posts around content topics
  7. 7. The bots are coming!
  8. 8. Introducing a recent addition to our Hubspot family...
  9. 9. Our products are continuing to evolve
  10. 10. In 2006 Gnarls Barkley was the biggest hit in the UK…. ….and we began to let the world know that...
  11. 11. THE TRADITIONAL MARKETING PLAYBOOK IS BROKEN
  12. 12. It turns out Marketing isn’t the only broken playbook!
  13. 13. Our core methodology is as true as ever
  14. 14. Growth Stack completes the vision
  15. 15. The Inbound Flywheel Attracting customers through marketing content that is relevant and helpful — not interruptive Selling by helping your buyer and putting their needs first Delivering an exceptional customer experience after the point of sale
  16. 16. Powerful Integrations allow HubSpot to work seamlessly with your existing software
  17. 17. Identity Contacts
  18. 18. DIG YOURWELL BEFORE YOU’RE THIRSTY. Seth Godin Author, Permission-Based Marketing, Tribes, All Marketers Are Liars “ “
  19. 19. THANK YOU

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