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5 KEY ELEMENTS OF ONLINE
MARKETING
WHITE RAPIDS MARKETING BOISE IDAHO
ONLINE
MARKETING ANY COMPANY THAT FEELS IT WILL BE ABLE TO
SURVIVE IN THE CURRENT MARKETPLACE WITHOUT
A STRONG DIGITAL FOO...
ONLINE MARKETING IS NEVER A SINGLE
OR STANDALONE STRATEGY; IT’S
ALWAYS A COMBINATION OF THESE KEY
ELEMENTS:
MOBILE
MARKETING
THE FACT IS THAT 90% OF ALL CONSUMER
TRANSACTIONS ARE INITIATED ON A
PARTICULAR DEVICE AND THEN COMPLETED...
VIDEO MARKETING THE FACT IS PEOPLE ARE BUYING AFTER THEY
LOOK AT “HOW TO’S” AND OTHER VIDEOS OF
SAID PRODUCTS.
FOR EXAMPLE...
ORGANIC SEARCH
IT’S IMPORTANT THAT YOUR SITE BE OPTIMIZED
CORRECTLY AND THAT IT HAS THE RIGHT
SEO IN SALT LAKE CITY. THE O...
CONTENT
MARKETING TODAY, THIS HAS BECOME A MAJOR FACTOR IN
DRIVING A SUCCESSFUL ONLINE MARKETING
STRATEGY. ADDING A BLOG T...
SOCIAL MEDIA
TODAY, SALT LAKE CITY SOCIAL MEDIA
MARKETING HAS BECOME A MEDIUM ANY E-
MARKETER CANNOT OVERLOOK. IT’S A GREA...
LEAD MARKETING
TODAY, LEAD MARKETING IS PROVING TO BE
VERY IMPORTANT ELEMENT OF A DIGITAL
MARKETING STRATEGY. STATISTICS S...
VERY IMPORTANTLY, IT’S CRUCIAL THAT YOU
HAVE A WELL-ESTABLISHED DIGITAL
MARKETING COMPANY LIKE WHITE RAPIDS
MARKETING HAND...
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5 Key Elements of Online Marketing by White Rapids Marketing Seo Company with offices in Boise Idaho, Caldwell Idaho, and Salt Lake City Utah

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White Rapids Marketing is a mutli office and international company providing ethical and transparent seo and social media marketing. We keep things basic and always make our clients feel attended to. 5 Key Elements of Online Marketing by White Rapids Marketing Seo Company with offices in Boise Idaho, Caldwell Idaho, and Salt Lake City Utah

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5 Key Elements of Online Marketing by White Rapids Marketing Seo Company with offices in Boise Idaho, Caldwell Idaho, and Salt Lake City Utah

  1. 1. 5 KEY ELEMENTS OF ONLINE MARKETING WHITE RAPIDS MARKETING BOISE IDAHO
  2. 2. ONLINE MARKETING ANY COMPANY THAT FEELS IT WILL BE ABLE TO SURVIVE IN THE CURRENT MARKETPLACE WITHOUT A STRONG DIGITAL FOOTPRINT IS MISTAKEN. REGARDLESS OF HOW SMALL OR BIG YOUR COMPANY IS, WHEN YOU ARE DEFINING YOUR MARKETING PLAN, IT’S CRUCIAL THAT YOU INCORPORATE A VERY SOLID DIGITAL STRATEGY TOO. WITHOUT THIS AND SEO COMPANIES IN SALT LAKE CITY AND BOISE IDAHO, LIKE WHITE RAPIDS MARKETING, IN PLACE, YOU WILL FIND THAT THERE IS A NEGATIVE IMPACT ON BRAND VISIBILITY, NEW CLIENT ACQUISITIONS AND REVENUE GENERATING OPPORTUNITIES. WHITE RAPIDS SEO, WEB DESIGN, AND SOCIAL MEDIA • SEO • SOCIAL MEDIA MARKETING • WEB DESIGN • VIDEO PRODUCTION • PPC • & MORE
  3. 3. ONLINE MARKETING IS NEVER A SINGLE OR STANDALONE STRATEGY; IT’S ALWAYS A COMBINATION OF THESE KEY ELEMENTS:
  4. 4. MOBILE MARKETING THE FACT IS THAT 90% OF ALL CONSUMER TRANSACTIONS ARE INITIATED ON A PARTICULAR DEVICE AND THEN COMPLETED ON ANOTHER. IN 65% OF CASES, THE FIRST DEVICE HAPPENS TO BE SMARTPHONE OR A TABLET. THIS MEANS, YOU NEED TO HAVE A VERY SOLID MOBILE STRATEGY IN PLACE. • ADS • MOBILE COMPLIANT ADS • TIME OF DAY • DAY OF WEEK • NOT JUST A/B TESTING ANYMORE USE A/B/C/D AND GET THE BEST BANG FOR YOUR MONEY.
  5. 5. VIDEO MARKETING THE FACT IS PEOPLE ARE BUYING AFTER THEY LOOK AT “HOW TO’S” AND OTHER VIDEOS OF SAID PRODUCTS. FOR EXAMPLE WE JUST WATCHED RC CAR REVIEWS ON HIMOTO CAR BRUSHLESS MOTOR. WE WATCHED SEVERAL VIDEOS OF DIFFERENT CARS BUT WENT WITH THE HIMOTO DUE TO THE VIDEO AND THE TESTS THEY DID WITH IT. THUS THE VIDEO HELPED US DECIDE WHICH ONE TO BUY. THIS GOES WITHOUT SAYING WITH OTHER PRODUCTS AND INDUSTRIES AS WELL. • YOUTUBE STILL IS KING RIGHT NOW. • FACEBOOK SAYS THEY HAVE MORE VIEWS THAN YOUTUBE, HOWEVER YOU NEED TO LOOK AT AND CONSIDER WHAT EACH CONSIDERS A VIEW. FACEBOOK VIEW = 3 SEC OR MORE AND YOUTUBE = 30 SECS OR MORE. • JUST ANOTHER PIECE OF THE PUZZLE
  6. 6. ORGANIC SEARCH IT’S IMPORTANT THAT YOUR SITE BE OPTIMIZED CORRECTLY AND THAT IT HAS THE RIGHT SEO IN SALT LAKE CITY. THE ONLY WAY POTENTIAL CUSTOMERS ARE GOING TO FIND YOU IS IF YOUR SITE SHOWS UP ON TOP SEARCH ENGINE RESULTS AND OPTIMIZING IT RIGHT IS THE ONE WAY TO GET TO THOSE TOP SPOTS • CAN ROBOTS ACCESS YOUR SITE AND PAGES • IS YOUR HTACCESS CORRECT • DO YOU HAVE BROKEN LINKS (INTERNAL AND EXTERNAL) • ALT IMAGES TEXT AND DESCRIPTIONS • AND MUCH MORE
  7. 7. CONTENT MARKETING TODAY, THIS HAS BECOME A MAJOR FACTOR IN DRIVING A SUCCESSFUL ONLINE MARKETING STRATEGY. ADDING A BLOG TO YOUR SITE IS ONE OF THE BEST WAYS TO GIVE YOUR SITE SOME ADDED VISIBILITY. THE WEB CONTENT ON YOUR SITE SHOULD BE INTERESTING AND UPDATED TOO. HAVING THE RIGHT CONTENT MARKETING STRATEGY CAN HELP POSITION YOU AS AN INDUSTRY LEADER AND OPEN UP BUSINESS OPPORTUNITIES FOR YOU • FACEBOOK NEW AUTO FEED • PRESS RELEASES • SLIDESHOWS (LIKE THIS SITE) • BLOGS • ON SITE CONTENT • ENGAGING CONTENT TO THE READER
  8. 8. SOCIAL MEDIA TODAY, SALT LAKE CITY SOCIAL MEDIA MARKETING HAS BECOME A MEDIUM ANY E- MARKETER CANNOT OVERLOOK. IT’S A GREAT WAY OF BUILDING A BRAND PRESENCE AND HELPS YOU SHARE USEFUL PRODUCT OR SERVICE-RELATED INFORMATION AND CONTENT • NOT JUST FACEBOOK AND TWITTER • BRAND BUILDING • UTILIZING NEGATIVE TO USE IT FOR THE GOOD OF THE COMPANY AND LEARN TO COMMUNICATE THROUGH SOCIAL MEDIA TO BUYERS AND CUSTOMER'S. • BRAND MANAGEMENT
  9. 9. LEAD MARKETING TODAY, LEAD MARKETING IS PROVING TO BE VERY IMPORTANT ELEMENT OF A DIGITAL MARKETING STRATEGY. STATISTICS SHOW THAT ONLY 1%-3% OF VISITORS TO YOUR SITE WILL MAKE A BUYING DECISION THE VERY FIRST TIME THEY VISIT A SITE. THIS SIMPLY MEANS, IT’S IMPORTANT TO COMMUNICATE WITH THESE LEADS AND CONVERT THEM INTO CUSTOMERS VIA EMAIL MARKETING STRATEGIES • RETARGETING ADS • EMAIL TARGETING • ONLINE FORUMS • SOCIAL MEDIA CHAT LEADS • OTHER COMPANIES IN YOUR INDUSTRY
  10. 10. VERY IMPORTANTLY, IT’S CRUCIAL THAT YOU HAVE A WELL-ESTABLISHED DIGITAL MARKETING COMPANY LIKE WHITE RAPIDS MARKETING HANDLING THIS WORK FOR YOU. FOR MORE INFORMATION ABOUT SALT LAKE CITY SOCIAL MEDIA MARKETING, PLEASE USE THIS ONLINE FORM TO CONTACT US AND READ MORE ARTICLES LIKE THIS AT WWW.WHITERAPIDSSEO.COM/BLOG

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