Adam Ware of SwellPath presents on how tracking activity on web sites used to be all about the page views and visit paths. Now, dynamic content means most interaction is taking place between page loads. Getting web analytics tracking involved in this interaction is still often overlooked, avoided, or feared. This slideshow examines good and bad ways to integrate web analytics tracking beginning in the design phase, and how doing so can benefit designers and developers as much as it benefits marketers. Learn how visitors are interacting with your work, and use the knowledge to drive your own personal design and development decisions.